# Popup Targeting Popup Triggers are actions or conditions that decide when a popup is displayed to visitors. Setting triggers ensures the popup appears at the right moment, enhancing user experience and driving conversions. Targets can be based on factors such as user type (new or returning visitors), location, device type, or specific pages they are browsing. > **EXAMPLE**\ > \ > You can target first-time visitors with a welcome offer, show location-based promotions, or display cart reminders only on checkout pages. Using the right targets ensures that your popups are highly relevant, enhancing user experience and increasing the chances of achieving your goals, such as recovering abandoned carts or encouraging newsletter sign-ups. ## Types of Target * **Frequency** * **Geo-Targeting** * **Visitor Session** * **Language** * **URL Specific** * **Spent on pages** * **Spent on Site** ### Frequency Control how often each visitor sees your popup to avoid overloading them. * **Setting Up Frequency**: Configure the number of times the popup can appear for the same visitor. Once saved, this will be automatically enabled.

Seting Up Frequency

Frequency

### Geo-Targeting Display the popup only to visitors from specific locations. * **Choose Country**: Set countries to include or exclude. Once saved, this will be automatically enabled.

Geo Targeting - Choose Country

Geo Targeting

### Visitor Session Choose whether to show the popup to new visitors, returning visitors, or both. * **Visit Session Settings**: Specify the visitor type in the settings.

New Visitor / Returning Visitor - Visit Session

After saving, it will be automatically enabled.

Visit Session

### Language Adjust popup visibility based on the visitor's preferred website language. * **Enter a Specific Language**: Define the target languages.

Language - Enter a Specific Language

After saving, it will be automatically enabled.
### URL Specific Trigger the popup for visitors on specific pages or exclude it from certain URLs. * **Specific Page URL**: Paste the URL or patterns to target specific pages.

URL Specific - Paste the Specific page URL

After saving, it will be automatically enabled.

URL Specific

### Spent on Pages Show the popup after a visitor spends a specific amount of time on a particular page. * **Minimum Time Spent**: Define the duration in seconds.

Min. Spending Time - Spent on Pages

After saving, it will be automatically enabled.

Spent on Pages

### Spent on Site Display the popup after the visitor's total time on the site reaches a defined threshold. * **Minimum Total Time**: Set the site-wide engagement time in seconds.

Min. Spending Time - Spent on Site

After saving, it will be automatically enabled.

Spent on Site

### Conclusion Effective use of Popup Triggers and Targeting ensures that your popups are shown at the optimal time and to the most relevant audience. By tailoring both the conditions and the audience, you can significantly improve user engagement and achieve specific goals, such as boosting sales, recovering abandoned carts, or growing your email list. Regularly review and optimize these settings based on analytics to maximize their impact. {% hint style="success" %} **Need More Help?** We’re here to make things easier for you! * Email Us: Reach out anytime at . * Schedule a Call: Still stuck or need a hands-on walkthrough? Book a quick session with our support team, and we’ll guide you step-by-step. [**Schedule a call with us**](https://zcal.co/retainful/onboarding)**.** {% endhint %}