# How to delete a Bounce-back email or a failed email address?

{% embed url="<https://youtu.be/GndKi091IDQ?si=5kiMse-CxrIHlRLS>" %}

**Bounce-back emails** are messages returned to the sender because they couldn’t be delivered to the recipient's email address. This could happen due to various reasons, such as:

* **Invalid Email Address**: The recipient's email address doesn’t exist.
* **Mailbox Full**: The recipient’s inbox is full and cannot accept new emails.
* **Server Issues**: The recipient’s email server is temporarily unavailable or rejecting the message.
* **Spam Filters**: The email is flagged as spam and rejected.

The following steps will lead you on how to delete the bounce-backed emails.

**Step 1: Creating the List in the Audience Section**\
​\
Navigate to the Retainful Dashboard, go to **Audience > List Section**, and click **Create a List** to set up a new audience list.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241306244/cca563a7bdfef41bd39518d47005/1.png?expires=1730871000&#x26;signature=53e68bf87078e1774b6a0a8ccb102728d6f71ad2dfbdb5529c9aa6755d0abb26&#x26;req=dSIjF8p%2Bm4NbXfMW1HO4zXDdMtbKWSzQAGq2u6RE31cVHQ%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Creating the List in the Audience Section</p></figcaption></figure>

**Step 2: After creating a list, click on "Add By Condition."**

Go to **Add Contacts**, then select **Add by Condition** to filter and add contacts based on specific criteria.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241307202/19a753ebb9c436c689efdcfcacc9/2.png?expires=1730871000&#x26;signature=219beddf4cc571e933a3a2c24db9165badc6ebadf13dc9145d532e76e0b61113&#x26;req=dSIjF8p%2BmoNfW%2FMW1HO4zTpbuCWGs8JA26be%2B2mnd4aIyw%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p><strong>Add By Condition</strong></p></figcaption></figure>

​**Step 3: Selecting a group of 'Email Campaign Properties'**

Click **Add Condition Group**, choose **Select Group**, and set the criteria under **Email Campaign Properties**.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241308971/ddde6588428cd5b9bdfa7612d54e/screenshot-app_retainful_com-2024_11_06-09_42_52.png?expires=1730871000&#x26;signature=9379a50a05dc099cf169866dd6bf9df47e4953b30a22e81e8f1b7c85ea5fef99&#x26;req=dSIjF8p%2BlYhYWPMW1HO4zfNeHC3NByXgeDRdcBBMXkK7tw%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Email Campaign Properties</p></figcaption></figure>

**Step 4: Adding the Rule for Email Campaign Properties**\
​\
Click **Add Rule**, select **Campaign Email Status**, set it to **is Failed**, and specify **is in the Last 365 days** to filter failed emails within the past year.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241309521/f40c59a04620e258103449d4f73d/4.png?expires=1730871000&#x26;signature=c92ad2e886dc156c2139662a42da5ec161aab21e383f87d212602e264d7c0e53&#x26;req=dSIjF8p%2BlIRdWPMW1HO4zXaa8yt%2B1Ry0KLNwNLtgJSqLDA%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Adding Rule</p></figcaption></figure>

**Step 5: Selecting the Bounced or Failed Emails**\
​\
Click **View Matched Contact** to see the list of contacts that meet the specified conditions.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241310953/30e0e9f892212929a3f442e109b2/5.png?expires=1730871000&#x26;signature=cb9fa1e43af92e1628096c7de350a1bc733d1f00a6b4c54527f10be231321a8d&#x26;req=dSIjF8p%2FnYhaWvMW1HO4zfsF4dqsgVEelrpHNsfaQKXnww%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>View Matched Contacts</p></figcaption></figure>

Select all **'X' contacts** that match the failed email campaign criteria and add them to your list.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241311314/93437a00577b90b5d4c283a80503/6.png?expires=1730871000&#x26;signature=d5c28d5638cb66c5010a846347c7ac7dd62d08ad16cbb3cc73215b99ffda47dd&#x26;req=dSIjF8p%2FnIJeXfMW1HO4zUKd%2B7%2BG3LCVh97QPDtPgZPplw%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Adding all Contacts</p></figcaption></figure>

All the contacts matching the specified criteria will be displayed.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241312436/b71b4482b51d03c186a0078b4e21/7.png?expires=1730871000&#x26;signature=e82703857da69f9d043ae63fb65c5ba4536c2beb7dac0cd7363f2e8a75ed859c&#x26;req=dSIjF8p%2Fn4VcX%2FMW1HO4zVZza7WW%2FVmeL3Fjvg7uah10cg%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>All the contacts will be Displayed Here</p></figcaption></figure>

**Step 6: Deleting the Bounced or Failed Emails in the List**\
​\
Navigate to the **Audience** section and select **Bulk Delete** to remove multiple contacts at once.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241314440/31664ef30f3c152832f8e0af642b/screenshot-app_retainful_com-2024_11_06-09_42_52+%281%29.png?expires=1730871000&#x26;signature=ca6883cf25f4b0341da1abf583b8dd093d660eb215774a552a99c22d6cade001&#x26;req=dSIjF8p%2FmYVbWfMW1HO4zW0rW0JUVtTTpnRnrp5ROUxY6Q%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Bulk Delete</p></figcaption></figure>

Select the list to delete that you have created before, which has the list of failed contacts or bouncing email addresses.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241315256/0667166155104e2c0e2577bda2f1/8.png?expires=1730871000&#x26;signature=bfbac494ee5e3f27f725146f14983e8fb5d1933a9f0ecca5fd7367ea1452c22f&#x26;req=dSIjF8p%2FmINaX%2FMW1HO4zaRzvSeVUwseVbV%2Bpf%2BsC1EHbA%3D%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>Select the List Delete </p></figcaption></figure>

Click the **Delete All** option to remove all the selected contacts permanently.

<figure><img src="https://downloads.intercomcdn.com/i/o/ufp8vhjq/1241317192/a9ffbbd3218c0b2f0d011f13d4c4/9.png?expires=1730869650&#x26;signature=91e0cbdf40da98755fd5608639950e7ca5d7efd2b6e224efb208051e4b14348f&#x26;req=dSIjF8p%2FmoBWW%2FMU3HP0gFtXgfWvM7Bo4Bifx608cfnI%2Bi9Fi0E%3D%0A&#x26;resize=1032x" alt=""><figcaption><p>All the Contacts will be Deleted </p></figcaption></figure>

The same process applies when you want to remove bounce-back emails and failed email addresses in **automation** **properties**

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