Retainful Settings
Learn how to configure the settings in the Retainful dashboard.
Last updated
Learn how to configure the settings in the Retainful dashboard.
Last updated
Login to your Retainful dashboard -> Account Settings. There, you can find the following sections,
General
Suppression List
UTM Settings
You can find your API Keys, currency & time zone settings, and abandoned carts settings in the ‘General’ section.
API Keys: If you’re using Retainful in WooCommerce, you can copy the API Keys from here and paste them into your WordPress dashboard -> Connection page to connect the WooCommerce store with your Retainful dashboard.
To set your preferred currency, select it from the dropdown menu if you have a multi-currency store. The metrics in the Retainful dashboard and Cart Activity will default to the selected currency.
And, you can select the Time Zone that you would like to apply for the dates and times in Retainful.
EXAMPLE: If set to ‘24’, and a customer creates two carts with the same items, email address, and browser on the same day, the second cart will be marked as ‘Duplicate’. Duplicate carts will not be tracked, and no recovery emails will be sent.
NOTE Make sure to click on ‘Save Changes’ after making any changes in the settings.
In this section, you can configure the Email Properties and Sending Domain settings to manage your email communications
"From" Name Enter the name that should appear in the "From" field of the emails sent to customers. Example: Dianne Russel
From Email Address Enter the email address from which reminder emails will be sent. Example: hello@yourstore.com
Send using Retainful shared email address (Not Recommended) Enable this option if you prefer to send emails using Retainful's shared email address instead of your custom domain.
"Reply To" Address Specify the email address where replies from customers should be sent when they respond to your email.
To learn more about configuring theSending Domainin Retainful & Alternatively, you can schedule a call with us
Skip sending emails to contacts who have already received an email within the specified time period.
EXAMPLE If you set the time period to 24 hours, any emails scheduled within this timeframe will be skipped if the recipient has already received an email from any workflow or campaign during the last 24 hours.
NOTE You can enable or disable Smart Sending for specific workflows and campaigns based on your requirements.
The Suppression List option helps ensure a better email delivery rate by automatically managing contacts that may cause issues, such as bounces or spam complaints. With this feature, contacts that repeatedly trigger delivery problems are automatically added to the suppression list and excluded from receiving future emails.
By enabling the Suppression List, Retainful will automatically add contacts to the suppression list if they have repeated bounces or spam complaints, ensuring that these contacts do not receive any more emails.
You can set a threshold for the number of bounces after which a contact will be added to the suppression list. For example:
You can set a threshold for the number of bounces after which a contact will be added to the suppression list. EXAMPLE 1
Suppress contacts if emails bounce at least:
Set the threshold to a specific number of bounce events (e.g., 2 or 3).
EXAMPLE 2
If you set the bounce threshold to 3 and an email fails to be delivered three times, the customer will automatically be added to the suppression list and will no longer receive emails from you.
How it Works
Retainful will track each email sent to a contact and monitor delivery attempts.
If an email bounces or results in a spam complaint more than the set threshold, the contact will be added to the suppression list.
Once added, these contacts will not receive future marketing or transactional emails, helping to improve your email deliverability rates.
UTM Tracking enables you to monitor link clicks from your emails using Google Analytics. This feature automatically appends UTM parameters to your email links before sending.
HINT
Google Analytics tracks conversions based on link clicks, whereas Retainful relies on direct data from your eCommerce platform.
Due to this difference, analytics data from Google Analytics and Retainful may not always align perfectly. In most cases, Retainful's conversion tracking provides more accurate results.
UTM Parameter
Campaign Emails
Flow Emails
Source (utm_source)
Email / Campaign / Retainful
Email / Campaign / Retainful
Medium (utm_medium)
Email / Campaign / Retainful
Email / Campaign / Retainful
Campaign (utm_campaign)
Campaign Name
Flow Message Name
Id (utm_id)
Campaign ID
Flow ID
Campaign ID: A unique identifier for the campaign (e.g., C98765).
Campaign Name: The name of the campaign (e.g., "Summer Discount Blast").
Campaign Name (ID): A combination of the campaign name and ID (e.g., "Summer Discount Blast (C98765)").
Campaign Name (Send Date): The campaign name along with the send date (e.g., "Summer Discount Blast (2024-06-15)").
Flow Emails
endFlow ID: A unique identifier for the flow (e.g., F11223).
Flow Message Name: The name of the flow message (e.g., "Cart Abandonment Reminder").
Flow Name (ID): A combination of the flow name and ID (e.g., "Cart Abandonment (F11223)").
Flow Name (Send Date): The flow name along with the send date (e.g., "Cart Abandonment (2024-07-05)").
This feature ensures accurate tracking of email campaign and flow performance through UTM-tagged links, helping you measure the effectiveness of your marketing efforts.
