Smart Sending
Discover Smart Sending in Retainful, your solution for optimized email campaigns.
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Discover Smart Sending in Retainful, your solution for optimized email campaigns.
Last updated
Was this helpful?
What is Smart Sending?
Smart Sending is a feature that allows you to set a time limit (for example, 8 hours or 24 hours) within which a subscriber will not receive more than one email from you. This feature helps prevent your subscribers from receiving too many emails in a short period, ensuring you don’t overwhelm them with multiple emails.
Smart Sending helps you avoid sending too many emails to your subscribers in a short period. It ensures that they don’t feel overwhelmed or annoyed. By limiting email frequency, you improve engagement, reduce unsubscribes, and increase the chances of your emails being opened. This leads to a better experience for your customers and improves your email deliverability. In simple terms, Smart Sending helps you stay connected without overdoing it.
Activating Smart Sending:
Go to your account name located at the bottom left corner of your screen.
Click on ‘Settings’.
Navigate to ‘Account Settings’ > Choose ‘Email’ > Select ‘Email Settings’.
Adjust the number of hours for the Smart Sending Period.
Click on the email block.
Activate Smart Sending by toggling it on.
Click ‘Update’.
Example: Workflow Smart Sending
Example: Campaign Smart sending
Applying Smart Sending to Additional Emails in Workflows and Campaigns
When you enable the Smart Sending feature for your emails, it ensures that each subscriber receives no more than one email from you within the defined timeframe. This helps to prevent overwhelming subscribers with multiple emails in a short period.
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