Cart Activity

To view the list of carts tracked by Retainful in your store along with their metrics, navigate to your Retainful dashboard and go to Metrics > Cart Activity.

This section displays a list of live, abandoned, and recovered carts, along with metrics for abandoned carts and conversions.

Abandoned Carts Metrics

The abandoned carts metrics consist of five individual metrics.

• Abandoned Revenue: The total revenue associated with abandoned carts.

• Abandoned Carts: The total number of carts marked as abandoned and tracked by Retainful.

• Recovered Revenue: The total revenue generated from carts successfully recovered.

• Recovered Carts: The total number of carts recovered through Retainful.

• Recoverable Carts: The total number of carts containing customer email addresses, making them eligible for recovery efforts.

Carts Activity

Here you can find the list of carts that Retainful tracks at your store.

The list will consist of the following,

Live Carts: When a customer is actively shopping in your store, their cart will appear as a ‘Live’ cart in the Retainful dashboard.

Abandoned Carts: A live cart is marked as ‘Abandoned’ if the customer does not complete the purchase within a specified timeframe.

You can set up the time period to ‘When to consider a cart as abandoned’ at the Retainful dashboard -> Settings -> General -> Abandoned Carts

Recovered Carts: If a customer receives an abandoned cart recovery email from Retainful, clicks the 'Cart Recovery' button or link in the email, and completes the purchase, The cart is marked as ‘Recovered.’

Additionally, a cart is also considered ‘Recovered’ if the customer copies a dynamic coupon from the recovery email and uses it to place an order.

Recoverable Carts: Carts are labeled as ‘Recoverable’ if customers provide their email address on the checkout page or through Retainful’s Add-to-cart/Exit intent popup while abandoning the cart.

Filter by date range

To view the Abandoned Carts Metrics and Cart Activity list for a specific time period (e.g., the last 7 days or last 30 days), use the ‘Filter by date range’ option available on the right side of the ‘Cart Activity’ section.

Actions

The ‘Export as CSV’ button allows you to download the list of recoverable abandoned carts and recovered carts as a CSV file.

Additionally, by clicking the ‘View’ icon under the ‘Actions’ column in the carts list, you can access detailed cart and checkout information for a specific cart.

You can delete a cart by clicking on the ‘Delete’ icon.