Add to Cart Popup

Learn about Add to Cart popups, their benefits, and how to set them up in Retainful to enhance your store's performance.

What is an Add to Cart Popup?

An Add-to-cart popup is a simple yet powerful tool to capture email addresses early in the checkout process, helping you build your contact list while keeping customers engaged. By offering a small incentive, you can enhance the shopping experience and boost conversions. In your Retainful dashboard (under Audience), create a separate list for add-to-cart popup signups. This lets you send targeted campaigns to these contacts in the future.

Benefits of Using Add-to-Cart Popups

  • Enhances Customer Engagement: Instead of just asking for an email, offer a 5–10% discount. This gives shoppers a reason to share their email.

  • Boosts Sales: Suggests complementary products or limited-time offers.

  • Reduces Cart Abandonment: Capturing emails early with popups helps reduce cart abandonment by enabling timely reminders to recover lost sales.

  • Customizable Messaging: Allows personalized content to match customer preferences and store branding.

Troubleshooting: Why Isn’t the Popup Showing?

Your signup form or popup may not display due to the following reasons:

  1. Already Subscribed: Customers who have already signed up won’t see the popup again.

  2. Cookies or Identification: Customers identified by email (e.g., during checkout or a previous signup) won’t see the popup.

  3. Logged-in Customers: The popup is hidden for logged-in users.

  4. Frequency Settings: If a frequency limit is set (e.g., once per visitor), the popup won’t appear after the limit is reached

WooCommerce Merchants: Enabling Signup Forms

  • Navigate to your WordPress Dashboard > Retainful > Settings.

  • Set Enable Signup Forms/Popups to Yes.

  • Save your changes.

Enabling Sign-up forms in Wordpress
Creating an Add-to-cart Sign-up form for Woocommerce merchants

Instructions to Enable Signup Form in Shopify:

Step 1: Go to your Theme Editor -> App Embeds and enable the "Retainful" widget.

Step 2: Paste your store access token in the input box.

Step 3: Click the "Save" button. Ensure to save before you exit the theme editor.

Connecting your Shopify store to Retainful
Creating an Add-to-cart popup in Retainful

Creating an Add to Cart Popup in Retainful

  1. Log in to your Retainful account.

  2. Navigate to Sign Up forms in the dashboard.

Choose the Add to Cart Sign Option

  1. Click Create New Popup and select Add to Cart Popup.

  2. Choose the Existing List or Create a New List

Create a New List or Choose existing List

5. Choosing a Template

  • Select a template from Retainful's ready-to-use templates and edit it according to your preference.

Choose the template

6. Customizing the Popup

  • Headline & Message: Craft engaging text to grab attention. Example: "Wait! Get 10% off on all items!"

Crafting the Popup Content

  • Call-to-Action Button: Add labels like "Subscribe" or "Get 10% OFF".

  • Design Settings: Adjust colors, fonts, and images to match your brand.

Edit and customize the sign-up form template.

7. Adding Coupon code to the Sign-up form:

  • Copy the static coupon code, previously created in WordPress and paste it under the 'Coupon code' section.

Adding a Coupon in Popup

NOTE

  • A static coupon code is manually created by the admin and can be used by customers multiple times (e.g., WELCOME10).

  1. Finally, save the sign-up form template created for the add-to-cart popup.

Save the Popup after Customization

To learn more about Popup Editor - click here

9. Triggers and Targeting

Triggers: The trigger is set to 'Add To Cart' by default for the Add-to-cart popup. You can enable additional triggers according to your preference.

Popups Triggers

Targets:

Setting up targets helps to focus on a segment of customers and it is optional to configure them.

Popup Targets

NOTE

  • A trigger is an action that prompts the popup such as showing a popup when a customer adds an item to the cart. Click here to learn more

  • A target helps to focus on a specific group of customers, such as a particular location, Time spent on pages, or language. Click here to learn more

Preview and Publish

  • Preview Your Popup: Ensure the design and settings match your preference.

  • Publish the Popup: Click 'Save and Publish' to activate the popup in your store.

Save and Publish - Add to Cart Popup

Testing the Popup

Simulate the customer experience to identify if the popup appears as expected.

If you’re testing the popup or signup form, use a Private/Incognito Browser window. Open an Incognito window, go to your storefront, and test the popup.

Incognito Browser window

Be sure not to open multiple Incognito windows while testing the pop-up. ( If you see any numbers near 'Incognito', multiple tabs are open).

Opening an Incogito window to test Sign-up forms

Troubleshooting Steps for Woocommerce store owners:

  1. Make sure you have enabled the Sign-up forms:

    • Visit to WordPress Dashboard > Choose Retainful Plugin > Settings > Enable Signup Forms / Popups > Choose 'Yes'

  2. Clear Cache:

    • Go to WordPress Dashboard > Choose Retainful Plugin > Connection > Click 'Re-Connect'

    • Clear your WordPress cache.

Conclusion

Add to Cart popups are an effective tool to boost customer engagement, increase sales, and reduce cart abandonment. By setting up personalized and visually appealing popups, you can create a seamless shopping experience that encourages conversions.

Need help?

We’re here to make things easier for you!

  • Email Us: Reach out anytime at [email protected].

  • Schedule a Call: Still stuck or need a hands-on walkthrough? Book a quick session with our support team, and we’ll guide you step-by-step.

Schedule a call with us.

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