Product Review Request Email
Learn how to send product review request emails through Retainful's Automation feature
What is a Product Review Request Email?
A product review request email encourages customers to share their opinions and rate the products they’ve purchased from your store.
After a customer places an order, you can send an automated email, typically a week later, asking them to leave a review for the products they bought. This email not only helps you collect valuable feedback but also allows you to stay engaged with your customers post-purchase.
Why are Product Review Request Emails Important?
Product Reviews are a powerful tool for boosting online conversions by providing social proof. A recent survey shows that 70% of customers check reviews before purchasing, and 63% are more likely to buy if a site has good ratings. The more reviews you have, the more confident shoppers feel in their decision.
Reviews also improve your store's online presence. Customer feedback on product pages can help those pages rank higher in search engines due to unique keywords. When customers share their reviews on social media, it further increases your brand's visibility.
Despite their effectiveness, many online stores underuse product reviews, often due to a lack of awareness about best practices. Let’s explore some of these practices to maximize the benefits of reviews.
According to a study by the Bazaarvoice network, one product review can result in a 10% increase in sales, and 200 reviews can result in as much as a 44% increase in sales.
Best Practices for Sending Product Review Request Emails
When focusing on sending Product Review Request emails, following a few best practices can help you achieve better results. Below are some of the key practices you should consider:
The subject line is the first impression of your email, so it must grab the attention of your customers amidst the clutter in their inboxes. When the subject line seems attractive, your inactive customers will go through the entire Email.
Some of the catchy subject lines include:
We need your help, Laura
Laura, here's a little gift for you
Tell us about your experience and get 10% OFF
Email Personalization: Personalized Emails will always enhance customer engagement, and a personal connection will be much appreciated by the customers.
Example:
Addressing them with their name (Hey Steffie….)
Engage in one-on-one connection with your customers
Example - you can offer a discount on their next purchase. This may turn out to be the motivation for the customers to leave a review.
When crafting post-purchase messages, it’s essential to balance what benefits the customer and the company. If your messages only ask customers to make another purchase or leave a review, it won't enhance their experience.
Instead, aim for a balance. For example, send a ‘Thank you’ message with product care tips, related blog posts, or a discount for their next purchase. When you provide value to your customers, they’ll feel more inclined to give something in return—like valuable feedback.
Strategies
Invite only returning customers to rate you/give the feedback/reviews.
Your chances of getting good reviews will be increased when you ask for feedback from repeat customers.
Split your first-time purchasers from returning customers.
Different post-purchase workflows can be set-up for them and you need to focus more on loyalty-oriented emails for first-time purchasers.
Render the contact information of your customer service and include a link to leave feedback for your team (not a public review).
By following the above strategies, negative reviews can be avoided and any customer service can also be resolved simultaneously, resulting in higher brand satisfaction.
Email Template Examples for Inspiration
The following email template examples can give you ideas on creating an ideal product review request email.
NOTE: The email templates examples are for inspiration purpose only.
Takeaways:
Providing guidelines to come up with the review
The ordered item is displayed
A direct CTA provided
Takeaways
Thanking the customers for placing the order
Clear CTA
Reviews provided by other customers displayed
Takeaways
Incentive mentioned (Free Shipping)
Personalized approach while seeking the review
Various perks offered are listed
Creating Product Review Request Email Workflow
Retainful enables you to create a personalized Product Review Request Workflow using its simple, intuitive automation workflow editor.
Additionally, Retainful offers a pre-built Product Review Request Workflow template, designed to help you quickly configure and activate the workflow within minutes. This streamlined process allows you to focus on other tasks, making your work more productive and efficient.
Follow the below steps to create the Product Review Request Workflow:
1. Login to your Retainful dashboard
2. Go to ‘Automation’ -> Create Workflow -> Choose ‘Product Review Request Email’.
3. Give a ‘Name’ to your Product Review Request Workflow and click ‘Continue’.
Now, you will be redirected to the automation workflow builder.
Trigger - You can find the ‘Trigger’ on the top of the workflow. The trigger lets you determine when a customer can enter into the workflow. By default, the trigger is set to allow anyone who makes a successful purchase at your store to enter into the workflow.
If you would like to set up any custom trigger rule or customer rule for the workflow, you can set it up on the right side. You learn how to configure the trigger here.
The wait condition can be set for 7 days, so you can have the Product Review Request email sent 7 days after a customer has made a successful purchase. (You can customize the wait condition if you want).
Email Settings
You can click on the ‘Email’ block to configure the email subject line, preview texts, and email content.
If you would like to change the email template, you can click on the ‘Change template’ button on the left top and select a template of your choice. To know more about Email drag-and-drop editors click here
Testing Email
Once you have completed editing the email template, you can test the email.
With an email customized, return to the top of the email editor and click the ‘Send Test Email’ button to make sure all of the content displays are as expected in your inbox.
Going Live
If you are ready to set live the Product Review Request Workflow, you can click on the ‘Start Workflow’ button on the right top to set live the Workflow.
That's it. You have successfully set LIVE the Product Review Request Email Workflow.
How to Test Your Product Review Request Email Workflow
This article will let you know how you can test the Product Review Request Email Workflow in your store
Make sure you have set live the Product Review Request Workflow at your Retainful dashboard -> Automation (The status of the workflow should be ‘Live’)
The recommended way to test your Product Review Request workflow is by placing a successful order in your store. You can consider choosing a low-value product in your store for placing this order
Open your storefront (your online store front) in a Private / Incognito window (so that you can test like a customer)
Place a successful order
You should receive the first Product Review Request email based on the interval you’ve set.
Example
By default, a customer will enter into the Product Review Request Email Workflow as soon as he/she placed a successful order
If you've set the 'Wait' condition as 7 days before sending the email, then you should receive the Product Review Request email 7 days after placing the order
However, if you would like to test the workflow within a shorter time frame and verify whether the email is received correctly, you may consider using this 'Alternative Approach'.
Step 1: Go to your Retainful dashboard -> Automation -> Edit your 'Product Review Request Email’ Workflow'
Step 2: Click on the 'Wait' block, set the time delay for 15 minutes, and save.
Step 3: Click on 'Start Workflow' to Set it Live or 'Save & Publish' the changes.
Step 4: Visit your store in an incognito/private window and place an order.
You should receive the Product Review Request Email after 15 minutes.
For example: If you have placed the order at 10:00 AM, you should receive the Product Review Request Email at 10:15 AM.
Note: Please ensure to reset the 'Wait' block time delay to 7 days after testing the workflow. This will ensure that the ‘Product Review Request’ email is sent out automatically 7 days after a customer places an order.
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