Product Review Request Email
Learn how to send product review request emails through Retainful's Automation feature
DISCLAIMER The product review follow-up emails are currently under development. These emails will focus on gathering feedback about the overall shopping experience with the brand or store rather than asking for reviews of individual products. Not all products in the store are eligible for direct reviews, as the system is designed to collect general insights about customer satisfaction.
Introduction
A Product Review Request Email Series is a sequence of automated emails sent to customers after their purchase to gather feedback, build trust, and showcase social proof.
According to a study by the Bazaarvoice network, one product review can result in a 10% increase in sales, and 200 reviews can result in as much as a 44% increase in sales.
By asking customers to share their thoughts through a product review, you not only show that their opinion matters but also enhance credibility for future shoppers. Including a personalized incentive, like a coupon or discount, can encourage customers to leave their reviews and return for future purchases.
What is a Product Review Request Email and Why It Matters?
A Product Review Request Email Series goes beyond simply asking for feedback. It’s a structured post-purchase communication aimed at:
Encouraging customers to share their thoughts about their purchase.
Building trust and credibility by showcasing genuine customer reviews.
Helping improve products and services based on real feedback.
By requesting reviews, you not only engage with customers but also create an opportunity to enhance your brand’s reputation. Reviews help potential customers make informed decisions and show that you value their opinions.
Make sure to focus on collecting feedback about the brand or overall shopping experience rather than individual products if necessary.
Why Product Review Request Emails Are Essential
Product review request emails are more than just feedback request—they play a vital role in strengthening your brand and engaging with your customers.
Here’s why they matter:
Encourage Customer Feedback These emails provide customers with an easy way to share their thoughts about your product or service. Genuine reviews build trust and help improve the shopping experience.
Build Brand Credibility Positive reviews from real customers act as social proof, influencing potential buyers and boosting confidence in your brand.
Strengthen Customer Relationships Asking for feedback shows customers that their opinions matter, creating a sense of involvement and connection with your brand.
Improve Your Offerings Constructive feedback from reviews gives you valuable insights to enhance your products and services, ultimately leading to better customer satisfaction.
In short, product review request emails are an excellent way to foster trust, gather insights, and create a community of engaged customers who advocate for your brand.
NOTE Currently, product review follow-ups may be limited to collecting reviews for the store or brand experience rather than individual products. This feature is still under development.
Best Practices for Product Review Request Email Series
Creating an effective product review request series involves careful planning and execution. Here are some key best practices to ensure your email series drives engagement and generates positive results:
1. Timing Is Everything
Send the first email 5–7 days after the product is delivered to give the customer time to use and experience the product.
Follow up with a second or third email if no review is submitted, but don’t overdo it. Space follow-ups 3–5 days apart.
2. Make It Personal
Address customers by their name and reference the specific product they purchased to make the email feel personal.
Example: “Hi [Name], how are you enjoying your [Product Name]?”
3. Simplify the Review Process
Provide a direct link or button to the review submission page.
Minimize steps required to leave a review (e.g., no lengthy sign-up forms).
Mention an estimated time to complete the review (e.g., “It takes less than a minute!”).
4. Highlight the Value of Their Feedback
Explain why their feedback is important, such as helping improve the product or assisting other customers in making decisions.
Example: “Your input helps us grow and helps others choose the perfect product.”
5. Offer an Incentive (Optional)
Consider offering a small incentive, like a discount code or loyalty points, to encourage customers to leave a review.
Example: “Leave a review and get 10% off your next purchase!”
Ensure the incentive complies with review guidelines (e.g., unbiased and honest feedback).
6. Use a Mobile-Friendly Design
Ensure the email is optimized for mobile devices since many customers will read and respond on their phones.
7. Show Appreciation
Thank customers for their time, whether they leave a review or not.
Example: “Thank you for being a valued customer! Your thoughts mean the world to us.”
8. Avoid Overloading Customers
Limit your series to 2–3 emails to avoid overwhelming the customer and risking unsubscribes.
By following these best practices, you can create a product review request email series that is engaging, professional, and effective in gathering valuable feedback.
What Does a Typical Product Review Request Email Series Look Like?
The following email template examples can give you ideas on creating an ideal product review request email.
NOTE: The email template examples are for inspiration purposes only.
Takeaways:
Providing guidelines to come up with the review
The ordered item is displayed
A direct CTA provided
Takeaways
Thanking the customers for placing the order
Clear CTA
Reviews provided by other customers displayed
Takeaways
Incentive mentioned (Free Shipping)
Personalized approach while seeking the review
Various perks offered are listed
Here is a video tutorial on setting up automation for a win-back email campaign.
How to Set Up Product Review Request Email Automation in Retainful
Ready to create your first product review email series? Let’s walk through it step by step:
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1. Go to Automation
Log in to your Retainful dashboard and navigate to the Automation section.
Click on Create a New Workflow to get started.
2. Choose Pre-Built Workflow
Select a pre-built workflow and choose the Product Review Request Email Series template.
Give your workflow a descriptive name, such as “Review Request Series,” so it’s easy to locate later.
3. Start of the Workflow – Trigger
To set up your product-specific follow-up emails, choose the appropriate trigger event based on the customer’s order.
Choose Trigger Event
Set the trigger to activate when a customer purchases a specific product. For example:
Trigger Event: "Customer purchases [Product Name]"
4. Configure the Waiting Sequence
The waiting sequence defines how long emails should wait between follow-up messages, ensuring that customers receive timely, relevant communication without feeling overwhelmed.
Set Timing for Email
Email 1 (Immediate): Send the product review request email 1 day after the purchase. This gives the customer enough time to receive and try the product.
You can customize this waiting period to fit your customer behavior or product experience, but this structure ensures your review request is timely and relevant.
5. Create Coupon - Set Your Preferences
When configuring a coupon for your product-specific follow-up, tailor the rules to fit your needs:
Coupon Type: Choose the discount type (e.g., product discount, flat discount, or free shipping).
Validity: Set the coupon's validity period (e.g., 7 days) to create urgency.
Conditions: Decide on conditions like:
Minimum order value for coupon application.
Exclude or apply to specific products.
Exclude sale items if needed.
NOTE Make sure you adjust these settings based on your promotional goals to ensure your customers receive the right offers at the right time.
6. Draft Your Email Template
When designing your product-specific follow-up email template, focus on a clean, user-friendly layout that highlights key elements to drive engagement and conversions.
Once you’re done with the customization, click the “Edit content” button.
After you’re done, click “Save” at the top-right corner of the page.
NOTE Configure Coupon Code In Email Template Add a Coupon: Click "Configure" in the email template to generate a dynamic coupon code.
Bind Across Emails: The same coupon code will automatically attach to all emails in the series (e.g., 1st, 2nd, and 3rd emails).
Configure coupon code in Email Template
NOTE You can use the “Send test email” button to preview how your email will look in your recipients’ inboxes
Testing Email Template
NOTE The values shown are for illustration purposes only.
7. Email: Product Review Request
Timing: Send 1–2 days after the product has been delivered to the customer.
What to Say: Thank the customer for their recent purchase and express how much you appreciate their business. Kindly request them to leave a product review based on their experience. Highlight how valuable their feedback is, both to your business and to future customers looking for honest reviews.
Emphasize that their review helps improve the product and encourages others to make informed decisions. If applicable, you can mention that by leaving a review, they may receive a special offer or discount for future purchases.
CTA: Provide a direct link to the review page, making it as easy as possible for the customer to share their thoughts.
EXAMPLE, you can say, "We would love to hear your feedback. Please leave a review here [insert link]."
NOTE This single email can serve as both the initial request and the final reminder for customers to leave a review. This ensures that customers don’t feel overwhelmed with multiple reminders while still being encouraged to provide feedback.
8. Test Your Workflow
Before you activate your workflow, it’s essential to test your emails to ensure everything is set up properly.
Send a Test Email: Always send yourself a test email to review how the content looks on both desktop and mobile. This helps ensure your design is responsive and that the email’s content appears correctly.
Double-Check Timings and Triggers: Review the timing between emails and ensure the triggers (such as sending after purchase or review request) are set up correctly.
9. Activate the Workflow
Once you’re satisfied with the setup and testing, activate the workflow. This will start the automation process, ensuring that your follow-up emails or review requests are sent at the right time.
After activation, monitor the workflow’s performance to see how well it engages customers and collects feedback.
Summary
Retainful’s product order follow-up email automation allows businesses to design tailored email sequences after a customer makes a purchase. You can set triggers based on factors like the purchased product, add dynamic coupon codes, and configure timing delays to ensure emails are sent at the most effective intervals.
The use of conditional checks within the workflow enables businesses to create personalized email paths based on customer actions—such as whether they’ve redeemed their coupon or not. This ensures follow-up emails are relevant to each customer, enhancing the experience.
By using these features, this workflow helps increase customer retention, drive repeat purchases, and create a positive post-purchase experience. This is achieved through product recommendations, valuable content, and time-sensitive offers that keep the customer engaged and encourage future purchases.
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