Order Follow Up Emails
Learn how to set up and send order follow up emails in Retainful
Last updated
Learn how to set up and send order follow up emails in Retainful
Last updated
Order Follow-Up Emails are a powerful tool for maintaining post-purchase engagement with your customers.
They provide valuable information, such as order summaries, shipping updates, product guides, tips, and even personalized product recommendations. These emails help nurture customer relationships and boost retention.
Post-purchase engagement is crucial for eCommerce businesses. If you stop communicating after the sale, customers might feel neglected, assuming you don’t value them after the purchase.
Order Follow-Up Emails help build lasting relationships with your customers, showing them you care. This approach not only strengthens customer loyalty but also increases your chances of gaining repeat purchases and referrals, driving more conversions for your store.
When focusing on sending Product Review Request emails, following a few best practices can help you achieve better results. Below are some of the key practices you should consider
Too many emails can be overwhelming, so, it’s recommended to send 2 to 4 order follow-up emails after a successful purchase. And, the emails should be sent at well-timed intervals.
An effective order follow-up email workflow needs to have a sequence of at least 2 or 3 emails, sent at well-timed intervals. Each email in the sequence should focus on different aspects.
Email 1 A simple nudge with the order summary and product recommendations
The purpose of this email should serve as a simple nudge regarding the order placed. You can send this email anytime between 12 hours to 24 hours after the order was placed.
Showcase the order summary
Include shipment related information
Recommend related or top-selling products
Email 2 Product guide / Usage tips to nurture customers
You can add product guide / usage tips in the email to nurture the customers. This email can be sent 3 days or 4 days after sending the 1st email. (Preferably, you can send this email after the delivery of the order).
Email 3 Feedback / review request email
In this email, you can ask the customers for feedback or review on the products which they had purchased. It is best to send this email 2 or 3 days after sending the 2nd email.
We have listed a few Order Follow-Up Email Template examples below for your inspiration.
Example 1
Takeaways from this email template example,
Product Highlights: Emphasizes key features, reinforcing the purchase decision.
Product recommendations are included
Friendly Tone: Uses a warm, welcoming tone to strengthen the brand connection.
Example 2
Takeaways from this email template example,
Appealing design
Has product usage tip / guide
Example 3
Takeaways from this email template example,
Appealing design
Personalized email content
Provides incentive
Has a clear CTA
These email template examples may give you some useful insights on drafting an effective Order Follow-Up Email Workflow in Retainful.
Retainful lets you create your own Order Follow-Up Emails Workflow with the easy-to-use automation workflow editor. Also, Retainful comes with a pre-built Order Follow-Up Emails Workflow template, it will help you to configure and set live an Order Follow-Up Emails Workflow in a few minutes. So, you can focus on other tasks and become more productive.
Login to your Retainful dashboard
Go to ‘Automation’ -> Create Workflow -> Choose ‘Order Follow up Emails’.
Give a ‘Name’ to your Order Follow Up Emails Workflow and click ‘Continue’.
Now, you will be redirected to the automation workflow builder aka customer journey builder.
Once you have completed editing the email template, you can test the email.
With an email customized, return to the top of the email editor and click the ‘Send Test Email’ button to make sure all of the content displays as expected in your inbox.
When you’re done with configuring the Order Follow-Up Emails Workflow, you can click on the ‘Start Workflow’ on the right top to set the Workflow LIVE.
