Retainful Knowledge Base
  • Retainful Knowledge Base
  • Installation
    • WooCommerce
    • Shopify
    • Setting up a Sending Domain
  • Automations
    • Welcome Email Series
    • Abandoned Cart Recovery Emails
    • Thank you Email Series
    • Win Back Emails
    • Product Review Request Email
    • Order Follow Up Emails
    • Product Specific Follow Up Emails
    • Automation Workflow Settings
      • Entry Rules
      • Trigger Rules
      • Customer Rules
      • Exit Rules
      • Block / Steps
    • Smart Sending
    • Smart Delay
  • EMAIL SETTINGS
    • Email Drag and Drop Editor
    • Save as Template
    • Adding a store logo on your email template
    • Adding a Coupon Block to Your Email Template
  • Campaigns
    • Creating a Campaign
  • AUDIENCE
    • Getting started with List & Segments
    • Creating a List
    • Creating a Segment
  • Signup Forms
    • Add to Cart Popup
    • Exit-Intent Popup
    • Welcome Popup
    • Embed Form
    • Enabling Signup Forms In Retainful Settings
    • Popup Editor
    • Popup Triggers
    • Popup Targeting
  • Contacts
    • What is a Contact
    • Import Contacts From Store
    • Import Contacts From CSV File
  • Metrics & Cart Activity
    • Cart Activity
    • Conversions
    • Automation Outbox
    • Campaign Outbox
  • Teams
    • Invite Team Members
  • SETTINGS
    • Retainful Settings
      • General
      • Email
      • Suppression List
      • UTM Parameters
    • Retainful - WooCommerce Plugin Settings
  • Integrations
    • MailChimp
    • MailerLite
    • Klaviyo
    • HubSpot
    • Brevo (Formerly SendInBlue)
    • Active Campaign
    • ConvertKit
    • Zapier
    • Migrate To Improved Integrations
  • HOW TO's
    • How to Insert Retainful's Shortcodes
    • How to Resolve Cart Recovery Emails Sent After Order Placement
    • How to Create Dynamic Coupon Codes in Emails
    • How to check conversions
    • How to ensure GDPR compliance - Marketing Consent
    • What Are Opt-In Settings and How Can You Configure Them?
    • How to Manage Multiple Stores with Retainful
    • How Can You Improve Email Deliverability
    • Best Practices for Higher Deliverability & Engagement
    • Sending Domain
      • GoDaddy
      • Hostinger
    • Google & Yahoo Sender Requirements
    • How Customer's Email Address is captured?
    • How Retainful Tracks Conversions with Coupon Codes?
    • How to delete a Bounce-back email or a failed email address?
    • How Was My Store Account Deleted?
    • How to insert coupon codes in automation emails?
    • How Can You Use Google Fonts in Retainful Email Templates?
  • Developers
    • Getting started
    • Authentication
    • Contacts
    • Lists
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On this page
  • What is an Exit-Intent Pop-up?
  • Why Exit Intent Popups Matter?
  • How to Create an Exit Intent Signup Form?
  • 6. Choosing a template
  • 7. Customizing the Popup:
  • 8. Adding Coupon code to the Sign-up form:
  • 9. Triggers and Targeting
  • Enabling the Signup Form
  • How the Exit-Intent Popup Works:
  • Conclusion

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  1. Signup Forms

Exit-Intent Popup

Learn how to reduce cart abandonment and convert more visitors into customers with exit-intent popup.

What is an Exit-Intent Pop-up?

An Exit Intent Popup is a strategic tool that detects when visitors are about to leave your website without taking action, such as purchasing or subscribing. This popup can effectively reduce cart abandonment and convert visitors into customers. This popup serves as a last chance to re-engage visitors, encouraging them to stay, complete their purchase, or subscribe to your customer list.

Why Exit Intent Popups Matter?

Over 60% of shoppers leave websites without completing their purchase. By displaying an exit-intent popup, you provide a final opportunity to:

  • Engage visitors.

  • Motivate actions like completing a purchase or subscribing.

Troubleshooting: Why Isn’t the Popup Showing?

Your signup form or popup may not display due to the following reasons:

  1. Already Subscribed: Customers who have already signed up won’t see the popup again.

  2. Cookies or Identification: Customers identified by email (e.g., during checkout or a previous signup) won’t see the popup.

  3. Logged-in Customers: The popup is hidden for logged-in users.

  4. Frequency Settings: If a frequency limit is set (e.g., once per visitor), the popup won’t appear after the limit is reached

WooCommerce Merchants: Enabling Signup Forms

  • Navigate to your WordPress Dashboard > Retainful > Settings.

  • Set Enable Signup Forms/Popups to Yes.

  • Save your changes.

Instructions to Enable Signup Form in Shopify:

Step 1: Go to your Theme Editor -> App Embeds and enable the "Retainful" widget.

Step 2: Paste your store access token in the input box.

Step 3: Click the "Save" button. Ensure to save before you exit the theme editor.

How to Create an Exit Intent Signup Form?

  1. Navigate to the Signup Forms section and click 'Create a Form'.

  1. Provide a name for the form and select the audience list.

  1. In case, you do not have an existing List, you can create one.

  2. Select Exit-Intent Signup Form as the type and click 'Create a Form'.

6. Choosing a template

  • Select a template from Retainful's ready-to-use templates and edit it according to your preference.

7. Customizing the Popup:

  • Headline & Message: Craft engaging text to grab attention. Example: "Wait! Get 10% off on all items!"

  • Call-to-Action Button: Add labels like "Subscribe" or "Get 10% OFF".

  • Use the Drag-and-Drop Editor

    • Blocks: Add text, images, or buttons for a personalized touch.

    • Style Manager: Adjust design elements to enhance visual appeal.

    • Page Manager: Switch between the Main Page, Thank You, and Teaser tabs for different stages of your popup.

8. Adding Coupon code to the Sign-up form:

Copy the static coupon code, previously created in WordPress and paste it under the 'Coupon code' section.

NOTE A static coupon code is manually created by the admin and can be used by customers multiple times (e.g., WELCOME10).

  1. Save the Form at the top right corner, after making all the desired changes.

9. Triggers and Targeting

  • Devices: Choose to display the popup on desktop, mobile, or both.

  • Teaser: Enable a teaser message to prompt engagement.

  • Triggers:

    • Exit Intent is auto-enabled for this form type.

    • Additional triggers can be configured to expand engagement opportunities

Enabling the Signup Form

After customizing your settings and ensuring the form is ready, the final step is to enable the form and save your configurations. Click the ‘Save & Publish’ button to set the sign-up form live.

How the Exit-Intent Popup Works:

  1. When a customer tries to leave your website without purchasing he will see the popup

  1. Upon the customer's entry of their email address and the click on "Submit," an enticing discount code is revealed in a popup.

By integrating an Exit Intent Popup, you can

  • Capture visitor emails.

  • Reward them with exclusive offers (e.g., discounts).

  • Drive higher conversion rates and improve the shopping experience.

EXAMPLE: When visitors enter their email, reveal a discount code that encourages them to finalize their purchase, creating a win-win situation for both you and your customers.

Conclusion

Exit-Intent Popups are powerful tools to reduce cart abandonment and increase conversions. By engaging customers at the right moment, you can capture leads, offer incentives, and enhance the shopping experience. Set up your Exit-Intent Popup in Retainful today to maximize your store's potential.

Need More Help?

We’re here to make things easier for you!

  • Schedule a Call: Still stuck or need a hands-on walkthrough? Book a quick session with our support team, and we’ll guide you step-by-step.

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Last updated 4 months ago

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How to create a newsletter Signup form for Shopify?
Enabling Sign-up forms for Woocommerce
Connecting your Shopify store to Retainful
Create a New Template or Choose an Existing List for the Sign-Up.
Exit Intent Popup
Coupon Code Display