Retainful Knowledge Base
  • Retainful Knowledge Base
  • Installation
    • WooCommerce
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  • EMAIL SETTINGS
    • Email Drag and Drop Editor
    • Save as Template
    • Adding a store logo on your email template
    • Adding a Coupon Block to Your Email Template
  • Campaigns
    • Creating a Campaign
  • AUDIENCE
    • Getting started with List & Segments
    • Creating a List
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    • What is a Contact
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  • SETTINGS
    • Retainful Settings
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    • Retainful - WooCommerce Plugin Settings
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    • Migrate To Improved Integrations
  • HOW TO's
    • How to Insert Retainful's Shortcodes
    • How to Resolve Cart Recovery Emails Sent After Order Placement
    • How to Create Dynamic Coupon Codes in Emails
    • How to check conversions
    • How to ensure GDPR compliance - Marketing Consent
    • What Are Opt-In Settings and How Can You Configure Them?
    • How to Manage Multiple Stores with Retainful
    • How Can You Improve Email Deliverability
    • Best Practices for Higher Deliverability & Engagement
    • Sending Domain
      • GoDaddy
      • Hostinger
    • Google & Yahoo Sender Requirements
    • How Customer's Email Address is captured?
    • How Retainful Tracks Conversions with Coupon Codes?
    • How to delete a Bounce-back email or a failed email address?
    • How Was My Store Account Deleted?
    • How to insert coupon codes in automation emails?
    • How Can You Use Google Fonts in Retainful Email Templates?
  • Developers
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On this page
  • The Challenge with UTM-Based Tracking
  • The Retainful Advantage
  • Benefits of Retainful’s Attribution Model
  • Key Takeaway

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  1. HOW TO's

How Retainful Tracks Conversions with Coupon Codes?

Retainful tracks conversions by using dynamic coupon codes delivered via automated emails, monitoring their usage for repeat purchases, cart recovery, and referrals

PreviousHow Customer's Email Address is captured?NextHow to delete a Bounce-back email or a failed email address?

Last updated 4 months ago

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When tracking conversions, traditional analytics tools like Google Analytics often rely on UTM parameters within URLs to attribute traffic sources. However, there are scenarios where conversions cannot be fully captured using UTM parameters alone. This is where Retainful’s advanced tracking system ensures accurate attribution.

The Challenge with UTM-Based Tracking

  1. Customer Behavior: A customer may receive an email from Retainful with a coupon code and a link to the store. Instead of clicking the link, they might:

    • Visit the store directly by typing the URL into their browser.

    • Use the coupon code during checkout without interacting with the link in the email.

  2. Google Analytics Attribution: Since the customer didn’t use the UTM-tagged link, Google Analytics categorizes this traffic as "Direct" and cannot trace it back to the email campaign.

The Retainful Advantage

Retainful uses coupon codes as a robust tracking mechanism for conversions. Here’s how it works:

  • Each coupon code distributed by Retainful is linked to a specific campaign or email.

  • When a customer uses the coupon code at checkout, Retainful identifies the conversion and attributes it to the campaign or email where the code was shared.

  • This ensures accurate conversion attribution, even if the customer bypassed the UTM-tagged links.

Benefits of Retainful’s Attribution Model

  • Enhanced Accuracy: Retainful tracks conversions directly through coupon code usage, ensuring that your campaigns are credited for their impact.

  • Better Insights: Gain a complete picture of how your campaigns drive sales, even when customers interact with your store in unconventional ways.

  • Seamless Integration: Retainful works alongside analytics tools like Google Analytics to complement your tracking efforts.

Key Takeaway

Retainful bridges the gap left by traditional analytics tools by attributing conversions to campaigns using coupon codes. Whether customers click links or visit your store directly, Retainful ensures accurate tracking and attribution, giving you the confidence to measure the success of your marketing efforts.

Need More Help in setting up Retainful?

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Email Us: Reach out anytime at .

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UTM Parameters