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Smart Delay

Learn how Smart Sending in Retainful streamlines your email campaigns.
Smart Delay in Retainful allows you to strategically time your communication with customers by setting delays until specific times or days. This feature ensures that your messages are delivered at the most effective moments, enhancing customer engagement.
Delay Until a Specific Time of Day:
Set a delay to send messages at a specific time during the day, considering customer preferences and behavior.
When setting a waiting period of X days, each day is calculated as 24 hours. However, if you specify a certain time of day within the X days, each day is considered a calendar day. This prevents extended wait periods based on when a recipient enters your workflow.
Example: Employing Retainful's Smart Delay, the online fashion retailer seamlessly triggers a follow-up discount email at 9 AM Eastern Standard Time (EST). By synchronizing with early browsing hours, this strategic timing enhances customer engagement, ultimately elevating the probability of successful purchases.
  • Reception Timezone Option: Ensures messages are received at a convenient time in the customer's timezone.
For Example, The owner schedules the follow-up campaign for delivery at 12 PM Pacific Standard Time (PST), ensuring customers worldwide receive personalized discount notifications at noon in their local time zones. This strategic timing is designed to enhance engagement and reignite interest in the abandoned products.
For Example, The owner schedules the follow-up campaign for delivery at 12 PM Pacific Standard Time (PST), ensuring customers worldwide receive personalized discount notifications at noon in their local time zones. This strategic timing is designed to enhance engagement and reignite interest in the abandoned products.
Delay Until Chosen Days of the Week:
Customize delays based on specific days of the week, aligning with your target audience's activity patterns.
For Example, A store owner plans a follow-up mail for products abandoned, triggering and sending discounts exclusively on Saturdays and Sundays to encourage customers to complete their purchases.
Setting Up Smart Delay:
1. Log in to the Retainful dashboard and navigate to your desired workflow.
2. Choose the Smart Delay option.
3. For time-based delays, enter the desired time, and select the customer's timezone.
Specific Time of Day:
Implementing a Time Specific Delay
Reception Timezone:
Reception Timezone
4. For day-based delays, select the preferred days of the week.
Day Based Delay
5. Save your settings, and the Smart Delay will be applied to your workflow.
By leveraging Smart Delay in Retainful, you can streamline your communication strategy, ensuring that messages reach customers at the right time, leading to increased engagement and conversions.