# How to check conversions

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View conversions
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## Why it is important?

Tracking conversions is crucial for understanding the effectiveness of your cart recovery and post-purchase strategies. In this guide, we'll show you how to check detailed reports for abandoned carts and post-purchase conversions using Retainful.&#x20;

With real-time monitoring and in-depth analytics, Retainful allows you to track abandoned carts, recovered carts, and other key metrics, giving you the insights needed to optimize your marketing efforts and improve sales performance. Let’s dive into how you can easily access and analyze these conversion reports.

## Abandoned Carts and Conversions <a href="#howtocheckabandonedcartsandrecoveredcarts" id="howtocheckabandonedcartsandrecoveredcarts"></a>

Retainful offers real-time monitoring and a complete analysis of abandoned carts and recovered carts. One can view these reports on the [Retainful dashboard](https://app.retainful.com/reports/carts), Abandoned Carts section.

<figure><img src="https://837552055-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MDdKRAW4KzC-CNNbvnH%2Fuploads%2F0rtilfQOkNSWTNpEeYMc%2Fimage.png?alt=media&#x26;token=c67d9fbe-c751-42ba-b9d4-4735e500daf2" alt=""><figcaption><p>Abandoned cart metrics</p></figcaption></figure>

The recent carts will be displayed on the dashboard itself.

You can find the following information about the recent carts:

1. Cart ID&#x20;
2. Status of the carts
3. Customer email address
4. Order Total
5. Created date
6. Marketing Consent
7. Customer phone number
8. Actions

<figure><img src="https://837552055-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MDdKRAW4KzC-CNNbvnH%2Fuploads%2FcPu66VU8UywtW2JvdnY1%2Fimage.png?alt=media&#x26;token=7aa7e0bc-2222-4134-9474-465395d87cd3" alt=""><figcaption><p>Recent carts</p></figcaption></figure>

While clicking on the view icon, you will be able to view the cart information like items, quantity, subtotal, and total.

If you would like to see all your abandoned carts, live carts, and recovered carts, you can just click on 'See all' to go to the 'Cart Activity' Section.

## Conversions

Go to **Retainful dashboard** -> **Metrics** -> **Conversions**, you can find the detailed conversions list (abandoned carts, post-purchase, campaigns, and referrals).

Just click the dropdown box to see a particular campaign conversions.

<figure><img src="https://837552055-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MDdKRAW4KzC-CNNbvnH%2Fuploads%2Fe0QJz4kRknIU1PkWPLB0%2Fimage.png?alt=media&#x26;token=dbbe78e1-15ef-443c-b344-32d84122b3fe" alt=""><figcaption><p>Conversions</p></figcaption></figure>

Tracking abandoned carts and post-purchase conversions with Retainful provides valuable insights into your marketing performance. By accessing detailed reports on your dashboard, you can monitor cart activity, measure the success of your recovery strategies, and make data-driven decisions to enhance your sales efforts. Regularly reviewing these conversion metrics helps optimize your campaigns, ensuring higher engagement and improved revenue.

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