# Creating a Segment

The segment is a feature in Retainful that helps you categorize your audience based on specific conditions or behaviors. By creating segments, you can deliver more personalized and targeted marketing campaigns, boosting engagement and retention.

Follow the below steps to create a segment,

**Step 1**: Log in to your [Retainful dashboard](https://app.retainful.com/dashboard) ->  **Audience**.

<figure><img src="/files/v3C2BMZL0SkCG4PqHw1c" alt=""><figcaption><p>Create Segment</p></figcaption></figure>

**Step 2**: In the Audience section, click on the ‘**Segment**’ tab and click on ‘**Create Segment**’.

<figure><img src="/files/jCqptqFHXGfft4QTMmtm" alt=""><figcaption><p>Name a segment </p></figcaption></figure>

**Step 3**: Now, you will be redirected to the page where you can choose to create your segment using custom conditional filter rules or using our ready-made segments.

### Creating a segment using readymade segments

To add contacts to the segment using a readymade segment, you can just click on the ‘Predefined Rules’ button that appears above your preferred segment.

<figure><img src="/files/bzbIIi2ICrZyrvYKoA1M" alt=""><figcaption></figcaption></figure>

In the next step, you can find the conditional filter rules determined for that segment with a list of available contacts.

<figure><img src="/files/UGeLc1COkteDllvrSYvJ" alt=""><figcaption></figcaption></figure>

You can edit the rules if you would like to make any changes to the segment.&#x20;

Now, the contacts that match the filter rules will be added to the segment. Also, the contacts who match the rules in the future will be added to the segment automatically. If a contact no longer matches the rules, the contact will be removed from the list automatically.

**For example,** if you would like to create a list of contacts who have subscribed to receive emails, you can set up the filter rules like the one below,

<figure><img src="/files/P2xcK6RJSCeLCZ2Yzrsr" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
NOTE: You can also use multiple conditional filter rules to create a list. And, you can use the AND, OR conditions to combine filter rules within a filter group and between filter groups.
{% endhint %}

Once filter rules are added, you need to click on the ‘**Save**’ button to find the list of contacts that match the conditional filter rules.

That’s it. Your custom segment is created successfully.

Creating a segment in Retainful is a seamless process that empowers you to organize your audience dynamically. With your segment successfully created, you’re now ready to implement more precise marketing strategies and enhance your customer engagement efforts.

{% hint style="success" %}
**Need More Help?**&#x20;

We’re here to make things easier for you!

* Email Us: Reach out anytime at <support@retainful.com>.
* Schedule a Call: Still stuck or need a hands-on walkthrough? Book a quick session with our support team, and we’ll guide you step-by-step.

[**Schedule a call with us**](https://zcal.co/retainful/onboarding)**.**
{% endhint %}


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