Retainful Knowledge Base
  • Retainful Knowledge Base
  • Installation
    • WooCommerce
    • Shopify
    • Setting up a Sending Domain
  • Automations
    • Welcome Email Series
    • Abandoned Cart Recovery Emails
    • Thank you Email Series
    • Win Back Emails
    • Product Review Request Email
    • Order Follow Up Emails
    • Product Specific Follow Up Emails
    • Automation Workflow Settings
      • Entry Rules
      • Trigger Rules
      • Customer Rules
      • Exit Rules
      • Block / Steps
    • Smart Sending
    • Smart Delay
  • EMAIL SETTINGS
    • Email Drag and Drop Editor
    • Save as Template
    • Adding a store logo on your email template
    • Adding a Coupon Block to Your Email Template
  • Campaigns
    • Creating a Campaign
  • AUDIENCE
    • Getting started with List & Segments
    • Creating a List
    • Creating a Segment
  • Signup Forms
    • Add to Cart Popup
    • Exit-Intent Popup
    • Welcome Popup
    • Embed Form
    • Enabling Signup Forms In Retainful Settings
    • Popup Editor
    • Popup Triggers
    • Popup Targeting
  • Contacts
    • What is a Contact
    • Import Contacts From Store
    • Import Contacts From CSV File
  • Metrics & Cart Activity
    • Cart Activity
    • Conversions
    • Automation Outbox
    • Campaign Outbox
  • Teams
    • Invite Team Members
  • SETTINGS
    • Retainful Settings
      • General
      • Email
      • Suppression List
      • UTM Parameters
    • Retainful - WooCommerce Plugin Settings
  • Integrations
    • MailChimp
    • MailerLite
    • Klaviyo
    • HubSpot
    • Brevo (Formerly SendInBlue)
    • Active Campaign
    • ConvertKit
    • Zapier
    • Migrate To Improved Integrations
  • HOW TO's
    • How to Insert Retainful's Shortcodes
    • How to Resolve Cart Recovery Emails Sent After Order Placement
    • How to Create Dynamic Coupon Codes in Emails
    • How to check conversions
    • How to ensure GDPR compliance - Marketing Consent
    • What Are Opt-In Settings and How Can You Configure Them?
    • How to Manage Multiple Stores with Retainful
    • How Can You Improve Email Deliverability
    • Best Practices for Higher Deliverability & Engagement
    • Sending Domain
      • GoDaddy
      • Hostinger
    • Google & Yahoo Sender Requirements
    • How Customer's Email Address is captured?
    • How Retainful Tracks Conversions with Coupon Codes?
    • How to delete a Bounce-back email or a failed email address?
    • How Was My Store Account Deleted?
    • How to insert coupon codes in automation emails?
    • How Can You Use Google Fonts in Retainful Email Templates?
  • Developers
    • Getting started
    • Authentication
    • Contacts
    • Lists
Powered by GitBook
On this page
  • Build Trust with Your "From Name" and "Address"
  • Setting up a from name and from address
  • Sending emails from your custom domain
  • Allow users to opt-out easily
  • Adding an unsubscribe link to your emails
  • Craft your subject lines
  • Smart Sending
  • Why Is Smart Sending Important?
  • Maintain a consistent schedule

Was this helpful?

  1. HOW TO's

How Can You Improve Email Deliverability

Learn how to improve email deliverability in Retainful

PreviousHow to Manage Multiple Stores with RetainfulNextBest Practices for Higher Deliverability & Engagement

Last updated 4 months ago

Was this helpful?

Are your emails successfully reaching your customers' inboxes? Ensuring the delivery of abandoned cart recovery emails and other crucial messages is essential for effective customer engagement and higher conversion rates. However, email deliverability can sometimes be a challenge due to spam filters and other technical barriers.

To help you overcome these challenges, we’ve compiled a list of best practices and actionable steps to improve your email deliverability, ensuring that your cart recovery emails and marketing messages land directly in your customers' inboxes. Let’s dive in!

Build Trust with Your "From Name" and "Address"

The "From Name" and "From Address" are the first things your customers see when they receive your email. Displaying your brand name prominently in the "From Name" builds trust, captures attention, and helps reduce the chances of your emails being marked as spam.

With Retainful, you can easily customize the "From Name" and "From Address" for all your recovery emails. This ensures consistency in your branding and reinforces your professional image, making your emails more recognizable and trustworthy to your recipients.

Setting up a from name and from address

To add a more personal touch, you can also send emails from an individual’s email address in your company. After the individual’s name, you can also add your brand name.

  • On your -> Settings -> Email, you’ll find the 'Email properties' section.

  • You can enter the From name, From address, and Reply to address in their respective fields.

  • Click on the 'Save' button once to save the email properties.

NOTE: Make sure to use your shop's official email address that ends with your shop domain name.

Here is an example: support@retainful.com

Don't use invalid email addresses and email addresses that end with @gmail.com or @yahoo.com

Sending emails from your custom domain

You could also avoid confusion regarding the origin of the emails by sending emails from your brand's domain.

This also enhances trust among customers while also improving email deliverability rates.

Retainful lets you add a custom domain name from which all the recovery emails would be sent instead of the Retainful domain.

Allow users to opt-out easily

As per GDPR regulations, it is not only necessary to obtain consent from your users to send them emails but also to provide them with an opt-out option so that they can stop receiving your emails if they wish.

This can be done by adding an unsubscribe option on all your cart recovery emails.

Adding an unsubscribe link to your emails

The default email templates of Retainful do have an unsubscribe link at the bottom.

However, if you create a new template, you can still add the unsubscribe link by dragging and dropping the Unsubscribe block from the Content on the right side of the mail template.

Craft your subject lines

The subject line is the first thing a user has eyes on before opening an email. A catchy subject line can not only gain the user's attention but also improve deliverability.

  1. Avoid spam trigger words in the subject line such as “free”, “risk-free”, “special offer”, etc

Smart Sending

Smart Sending is a feature that allows you to set a time limit (for example, 8 hours or 24 hours) within which a subscriber will not receive more than one email from you. This feature helps prevent your subscribers from receiving too many emails in a short period, ensuring you don’t overwhelm them with multiple emails.

Why Is Smart Sending Important?

Smart Sending helps you avoid sending too many emails to your subscribers in a short period. It ensures that they don’t feel overwhelmed or annoyed. By limiting email frequency, you improve engagement, reduce unsubscribes, and increase the chances of your emails being opened. This leads to a better experience for your customers and improves your email deliverability. In simple terms, Smart Sending helps you stay connected without overdoing it.

Maintain a consistent schedule

When sending automated emails, consistency is the key. You might want to draft a consistent series.

An ideal abandoned cart recovery email sequence comprises 3 emails set up at good time intervals. You could still have additional emails added to your email sequence.

However, you might want to find the correct balance between bombarding customers with too many emails and contacting them infrequently.

Improving email deliverability is key to ensuring your messages reach customers. By customizing your email settings, using a custom domain, adding opt-out options, and crafting engaging subject lines, you can enhance trust and engagement. For further help, our support team is here to assist you.

Need More Help in setting up Retainful?

We’re here to make things easier for you!

  • Schedule a Call: Still stuck or need a hands-on walkthrough?

Click to learn how to add a custom domain for your cart recovery emails.

by using the user's name on the subject line.

You can find other interesting subject lines

To learn more about smart sending click

Email Us: Reach out anytime at .

, and we’ll guide you step-by-step.

here
Personalize your emails
here.
here.
support@retainful.com
Book a quick session with our support team
Retainful dashboard
Email Properties
Unsubscribe Block
Unsubscribe button