# Customer Rules
### Customer Rules
These are conditions set in automation that define how and when specific actions should take place based on customer details or actions, like Email, Name, Country, and Sign-up.
### Types of Customer Rules
> Email
>
> Name
>
> Country
>
> Sign Up
### Use Case
> #### 1. **Email Trigger**
>
> Email contains a specific pattern or keyword.
>
> * **Scenario**: You want to target customers who have a specific keyword or domain in their email addresses, such as "**john**" in the email or specific domains like "**@gmail.com**".
> * **Example**:
>
> * If your customer database includes emails like "****" or "****", you can set a trigger to capture all emails that contain "**john**".
>
> * **Use**: This can help you send targeted campaigns or promotions for specific customer segments, or personalize the email content for those customers. For instance, sending a special offer to anyone with a "**john**" in their email as part of a VIP group or a birthday offer.
>
> #### 2. **Name Trigger**
>
> Name contains a specific keyword.
>
> * **Scenario**: You want to target customers with a specific name or part of their name, such as all customers whose first or last name contains the word "**John**."
> * **Example**:
>
> * A trigger like “**Name contains ‘John**’” will include customers like “**John Doe**,” “**Johnny Smith,**” or “**Johnny Walker**.”
>
> * **Use**: This is ideal for personalizing content or promotions targeting a particular customer group. For example, sending a personalized offer or a discount to customers named "John" could increase engagement through the feeling of personal attention.
>
> #### 3. **Country Trigger**
>
> Country matches a specific country or geographic location.
>
> * **Scenario**: You may want to send region-specific content, offers, or newsletters to customers based on their country.
> * **Example**:
>
> * **Trigger**: Country equals “United States”
>
> * **Use**: You can target all customers from the United States with region-specific offers, localized content, or promotions. For instance, sending free shipping offers to customers located in the U.S. but not to customers in other countries.
>
> #### 4. **Sign Up Trigger**
>
> Customer signs up or registers.
>
> * **Scenario**: You want to trigger a workflow based on when a customer creates an account or subscribes to your service.
> * **Example**:
>
> * **Trigger**: Sign-up date within the last 7 days.
>
> * **Use**: This could trigger a welcome email, a discount offer, or a follow-up email for new customers who have just signed up. For example, sending a welcome email with a special offer for customers who signed up within the past week to encourage their first purchase.
#### Email
Triggers only for customers with specific email addresses or domains.
Email
#### Name
Targets customers with certain names.
Name
#### Country
Sends emails based on the customer’s location.
Country
#### Signed up
Starts the automation for customers who signed up on a particular date or within a time range.
