UTM Parameters
Overview of Retainful UTM Parameters Settings
Last updated
Overview of Retainful UTM Parameters Settings
Last updated
UTM Tracking enables you to monitor link clicks from your emails using Google Analytics. This feature automatically appends UTM parameters to your email links before sending.
NOTE:
Google Analytics tracks conversions based on link clicks, whereas Retainful relies on direct data from your eCommerce platform.
Due to this difference, analytics data from Google Analytics and Retainful may not always align perfectly. In most cases, Retainful's conversion tracking provides more accurate results.
UTM Parameter
Campaign Emails
Flow Emails
Source (utm_source)
Email / Campaign / Retainful
Email / Campaign / Retainful
Medium (utm_medium)
Email / Campaign / Retainful
Email / Campaign / Retainful
Campaign (utm_campaign)
Campaign Name
Flow Message Name
Id (utm_id)
Campaign ID
Flow ID
Campaign ID: A unique identifier for the campaign (e.g., C98765).
Campaign Name: The name of the campaign (e.g., "Summer Discount Blast").
Campaign Name (ID): A combination of the campaign name and ID (e.g., "Summer Discount Blast (C98765)").
Campaign Name (Send Date): The campaign name along with the send date (e.g., "Summer Discount Blast (2024-06-15)").
Flow Emails
endFlow ID: A unique identifier for the flow (e.g., F11223).
Flow Message Name: The name of the flow message (e.g., "Cart Abandonment Reminder").
Flow Name (ID): A combination of the flow name and ID (e.g., "Cart Abandonment (F11223)").
Flow Name (Send Date): The flow name along with the send date (e.g., "Cart Abandonment (2024-07-05)").
This feature ensures accurate tracking of email campaign and flow performance through UTM-tagged links, helping you measure the effectiveness of your marketing efforts.
