# UTM Parameters

## UTM Parameters

UTM Tracking enables you to monitor link clicks from your emails using Google Analytics. This feature automatically appends UTM parameters to your email links before sending.

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**NOTE:**

* Google Analytics tracks conversions based on link clicks, whereas Retainful relies on direct data from your eCommerce platform.
* Due to this difference, analytics data from Google Analytics and Retainful may not always align perfectly. In most cases, Retainful's conversion tracking provides more accurate results.
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#### UTM Parameters and Their Values

| **UTM Parameter**        | **Campaign Emails**          | **Flow Emails**              |
| ------------------------ | ---------------------------- | ---------------------------- |
| Source (utm\_source)     | Email / Campaign / Retainful | Email / Campaign / Retainful |
| Medium (utm\_medium)     | Email / Campaign / Retainful | Email / Campaign / Retainful |
| Campaign (utm\_campaign) | Campaign Name                | Flow Message Name            |
| Id (utm\_id)             | Campaign ID                  | Flow ID                      |

<figure><img src="https://837552055-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MDdKRAW4KzC-CNNbvnH%2Fuploads%2FTNVRlVpc9LbtDWCTrtcH%2Futm%202.png?alt=media&#x26;token=a9c6caf6-f9b6-4065-91ec-61de55a51460" alt=""><figcaption><p>Order Report - Retainful - Organic Sales</p></figcaption></figure>

#### Campaign Emails

* **Campaign ID**: A unique identifier for the campaign (e.g., `C98765`).
* **Campaign Name**: The name of the campaign (e.g., "Summer Discount Blast").
* **Campaign Name (ID)**: A combination of the campaign name and ID (e.g., "Summer Discount Blast (C98765)").
* **Campaign Name (Send Date)**: The campaign name along with the send date (e.g., "Summer Discount Blast (2024-06-15)").

**Flow Emails**

* **endFlow ID**: A unique identifier for the flow (e.g., `F11223`).
* **Flow Message Name**: The name of the flow message (e.g., "Cart Abandonment Reminder").
* **Flow Name (ID)**: A combination of the flow name and ID (e.g., "Cart Abandonment (F11223)").
* **Flow Name (Send Date)**: The flow name along with the send date (e.g., "Cart Abandonment (2024-07-05)").

<figure><img src="https://837552055-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MDdKRAW4KzC-CNNbvnH%2Fuploads%2FDN56fLehLyhMeNQYBPV5%2Futm.png?alt=media&#x26;token=1ebc4589-89d3-4999-bae1-c8a0a553af40" alt=""><figcaption><p>Orgin / Source / Medium</p></figcaption></figure>

This feature ensures accurate tracking of email campaign and flow performance through UTM-tagged links, helping you measure the effectiveness of your marketing efforts.

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