UTM Parameters

This article walks you through the Retainful's UTM Parameters.

UTM Parameters

UTM Tracking enables you to monitor link clicks from your emails using Google Analytics. This feature automatically appends UTM parameters to your email links before sending.

NOTE:

• Google Analytics tracks conversions based on link clicks, whereas Retainful relies on direct data from your eCommerce platform.

• Due to this difference, analytics data from Google Analytics and Retainful may not always align perfectly. In most cases, Retainful's conversion tracking provides more accurate results.

UTM Parameters and Their Values

UTM Parameter	Campaign Emails	Flow Emails
Source (utm_source)	Email / Campaign / Retainful	Email / Campaign / Retainful
Medium (utm_medium)	Email / Campaign / Retainful	Email / Campaign / Retainful
Campaign (utm_campaign)	Campaign Name	Flow Message Name
Id (utm_id)	Campaign ID	Flow ID

Order Report - Retainful - Organic Sales

Campaign Emails

• Campaign ID: A unique identifier for the campaign (e.g., C98765).

• Campaign Name: The name of the campaign (e.g., "Summer Discount Blast").

• Campaign Name (ID): A combination of the campaign name and ID (e.g., "Summer Discount Blast (C98765)").

• Campaign Name (Send Date): The campaign name along with the send date (e.g., "Summer Discount Blast (2024-06-15)").

Flow Emails

• endFlow ID: A unique identifier for the flow (e.g., F11223).

• Flow Message Name: The name of the flow message (e.g., "Cart Abandonment Reminder").

• Flow Name (ID): A combination of the flow name and ID (e.g., "Cart Abandonment (F11223)").

• Flow Name (Send Date): The flow name along with the send date (e.g., "Cart Abandonment (2024-07-05)").

Orgin / Source / Medium

This feature ensures accurate tracking of email campaign and flow performance through UTM-tagged links, helping you measure the effectiveness of your marketing efforts.

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