How to ensure GDPR compliance

As part of the GDPR compliance, it becomes essential that you display a notice informing users that you would be saving their emails and cart information.

Retainful lets you comply with GDPR by providing an option to display a GDPR notice on your storefront at the checkout, Add to cart popup form, and Exit intent popup.

Enabling GDPR notice

To enable GDPR notice on the checkout page, follow the below steps:

  1. Log in to your site. Go to Woocommerce → Retainful → Abandoned carts → Settings.

  2. Set Enable GDPR compliance? to Yes. Mention the compliance message that you wish to display on the checkout page.

Draft GDPR Compliance message

3. Save the settings.

  • Front end view - Here is how users view the notice at the checkout page.

GDPR Message displayed at Checkout

Additionally, the notice would appear on pages where products are listed like this:

GDPR Message displayed at product page

Enabling GDPR for add to cart popup

To enable GDPR notice on the add to cart pop up:

  1. Go to Woocommerce → Retainful-Abandoned carts → Premium features → Add to cart email collection popup.

  2. Click Go to configuration → GDPR compliance for collecting email.

  3. Show GDPR compliance checkbox - This option has the following values from which you could choose one,

GDPR Compliance checkbox

4. GDPR Compliance message - Mention the compliance message here. You could also publish a Privacy policy page on your site and add the link to the page here:

GDPR Compliance Message

5. Save the settings.

6. Frontend view - Post enabling the GDPR notice, users would view the add to cart popup with the GDPR notice like this,

GDPR Compliance Message - Add-to-cart popup

If they click on the No Thanks option, the product would be added to the cart without the email address.

Enabling GDPR for Exit intent popup

You could add a GDPR notice on the Exit intent popup as well. Here is how you could enable GDPR to notice for exit-intent popups:

  1. Navigate to Woocommerce → Retainful-Abandoned carts → Premium features → Exit intent popup.

  2. Follow steps 2 through 6 as mentioned on add to cart popup section above.

  3. Frontend view - After setting up the notice, the Exit intent popup would show the notice like this,

GDPR Compliance Message - Exit intent popup

If they don't wish to leave the email address, they could click on the No thanks link and continue with their intended action.