Adding a coupon block on your abandoned cart recovery email template
Learn how to add a coupon block in the abandoned cart recovery email template for WooCommerce
Coupon based discounts play a crucial role in driving sales in your store. You could encourage users to resume their abandoned purchases by offering them a coupon discount.
Retainful allows you to add coupon blocks on your abandoned cart email templates easily using its intuitive drag and drop editor.
This guide explains how you can add a coupon discount block on your cart recovery email templates.

Adding a dynamic coupon block on your email template

Step 1: Login to your Retainful dashboard
Step 2: Go to ‘Automation’ -> Edit your abandoned cart recovery workflow
If you have not created an abandoned cart recovery workflow yet, you can create one by following this guide.
Step 3: In the automation workflow builder, click on the ‘Email’ block -> Edit Email Contents.
Now you will be redirected to the drag and drop email editor.
You can add the dynamic coupon block by following the below instructions,
  1. 1.
    The coupon block can be found on the right-hand side under the Store elements block.
Dynamic coupon block
2. Drag the “Dynamic coupon” and drop the indicated block on your mail template's body.
Note: Post adding the coupon code, edit the text block as per your discount conditions.
3. Click on the shortcode {{retainful_dynamic_coupon}} on your email template.
4. On the right-side panel, you will see the coupon settings.
Dynamic Coupon Settings
5. Select the coupon type in the right-side panel.
6. Enter the coupon value and expiry (in days).
Optional: You can enter a minimum order value required for using the dynamic coupon in the 'Applies to order above' field.
6. Make sure to click on the “Save” button to save the coupon settings.
That’s it. We have now set up the discount coupon for the abandoned cart email template. Your customers can claim these discount coupons by clicking on the Shop Now button found below the coupon code.

Adding a static coupon block on your mail template (For WooCommerce stores)

Retainful also has the option to add a static (Legacy) coupon in the abandoned cart recovery email templates for WooCommerce stores only.
Follow the below steps to a static (Legacy) coupon block in the abandoned cart recovery email template,
Step 1: Create a coupon
  1. 1.
    You will have to create a coupon on your site. Navigate to Woocommerce->Coupons. Click Add coupon.
Creating Coupon at WooCommerce -> Coupons
2. You can set the coupon value and other usage instruction.
Coupon Configuration
3. The code mentioned here is ‘Holiday123’, you should copy your coupon code for later use.
Step 2: Add the coupon code to your email template
  1. 1.
    Login to the Retainful account that you have connected with your store.
  2. 2.
    Go to ‘Automation’ -> Edit your abandoned cart recovery workflow
If you have not created an abandoned cart recovery workflow yet, you can create one by following this guide.
3. In the automation workflow builder, click on the ‘Email’ block -> Edit Email Contents.
Now you will be redirected to the drag and drop email editor.
You can add the static (Legacy) coupon block by following the below instructions.
  1. 1.
    The coupon block can be found on the right-hand side under the Store elements block.
Static (Legacy) Coupon Block
2. Drag the “Legacy coupon” and drop the indicated block on your mail template's body.
Choose the coupon block to add the coupon code that we created on our Woocommerce store earlier at Step-1. Once the block is clicked, the settings would show up as follows.
3. Click on the shortcode {{retainful_coupon}} on your email template.
4. On the right-side panel, you will see the coupon settings.
Placing the Coupon Code in Email Template
Note: Post adding the coupon code, edit the text block as per your discount conditions.
Make sure that you save the template.
Tada! We have now set up the coupon discount for the abandoned cart email template. Users can claim these coupon discounts by clicking on the Shop Now button found below the coupon code.