# Global Content Block
The Global Content Block feature lets you save and reuse any content block across your emails. This ensures consistent branding by maintaining your brand’s voice, style, and messaging. It also increases engagement by creating a professional and reliable email experience for your audience.
### Steps to Create a Global Content Block:
### Step 1: Open your Email in Email Editor
**If the block is in an Automation email:**
1. Go to the Retainful dashboard and click on **Automation**.
2. Select the **Workflow** where the block is located.
3. In the workflow, click on the email block and select Edit Email Content.
**If the block is in a Campaign email:**
1. In the Retainful dashboard, go to **Campaigns**.
2. Choose the **Campaign** that contains the block.
3. Click Continue to Content, then click Edit Content.
### Step 2: Create your Global Content Block
To save content as a Global Content Block, select the block in the email editor and click the Star icon.\
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Then, give a name to your global content block and click Save to reuse it in future emails.
Once the block is saved, you can choose to edit it globally or only within the specific email.
* To apply changes across all emails, click Edit across all instances.
* To make changes only in the current email, click Unlink and Edit independently
### Step 3: View the Global Content Block
To view your saved Global Content Block, go to the dashboard, click the Content option, and switch to the Global Content Block tab.
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