Referral Activity

Learn how to check Referral Activities in Retainful

If you’re using the ‘Referrals’ feature in Retainful, you can visit the Retainful dashboard -> Metrics & Cart Activity -> Referral Activity to find the referral activities.

When a customer/advocate shared his/her referral link to a friend, if the friend has used the referral link to visit your store and claimed the ‘Friend Reward’, the referral activity will appear as the following, referred by claimed the reward

Also, you can find the coupon code, order total (if the order is placed), status, and date.

When the friend makes his/her first purchase using the friend reward, the advocate reward will be generated and given to the advocate/customer. This activity will appear as, has earned a reward for referring his friend

In the Referral Activity section, you will find three different statues.

Completed: When a friend uses the friend reward and makes his/her first purchase or when an advocate successfully refers his/her friend and earns the advocate reward, the status will be marked as ‘Completed’.

Pending: When a friend uses the referral link, visits the store, claims the friend reward, but doesn’t use the reward to place his/her order, the status will appear as ‘Pending’.

Fraud: When a friend used a particular email address ( to claim the friend reward, but used the reward with a different email address ( to purchase, the referral activity status will be marked as ‘Fraud’. When this happens, the advocate reward will not be generated and sent to the advocate.

NOTE: If an advocate used his/her advocate reward in a different email address, it will be marked as ‘Fraud’ too.

You can find the referral metrics and revenue on the Retainful dashboard and Referrals section.

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