How Customer Email Address is captured?

Learn how Retainful captures the customer email address and the tools you can use to capture the email address early in checkout

Retainful can capture the email addresses of the customers/visitors to your storefront in a few different ways.

At Checkout or when the customer is logged in

By default, Retainful can capture the email address as soon as the customer/visitor inputs the email address at the checkout. There are two scenarios here:

1. If the person shops as a guest:

It's possible that the customer is NOT logged in. As soon as a customer enters his email address at the checkout, it gets captured by Retainful (No need for the customer to click the Place order button or any other button. No need to log in. Just entering the email address itself is sufficient. Retainful will capture the email in real-time. As long as an email address is entered into the checkout field, it will be captured. ​ 2. If the person shops as a logged-in customer:

In this case, the email address is available as soon as the customer logs in. The email address is captured as soon as the customer adds an item to the cart.

Using a Signup Form

You can also capture the email address of the customer using a signup form.

Most visitors to your store do not proceed all the way to checkout and give their email address. In fact, 69% of the people will just add an item to the cart and abandon it without proceeding to checkout.

If the customer shops without being logged in, abandon the cart, and leaves your store before reaching the checkout without providing any email address, then it is not possible to recover the carts since they do not have an email address.

This is where the Signup Forms help you capture the customer's email address early in the checkout. Retainful offers three types of signup forms that help you capture the email address at every stage of the customer journey.

1. Add to cart popup form: A popup with an email collection form will appear immediately when a customer clicks the add to cart button. Learn how to implement it.

2. Exit Intent Popup: You can enable an exit-intent popup with an email collection form. When a customer tries to exit by moving his mouse cursor toward the close button, it is possible to trigger a popup and collect his email offer a coupon code, or both. (NOTE: Exit-intent is a desktop browser-specific technology. For Mobile, you can use the "Scroll behavior" to trigger the signup form) Learn how to implement it.

3. Welcome Signup Form / Popup: This popup comes up with an email capture form as soon as the customer visits your storefront. Usually, the form can be triggered for new customers to your store and you can even offer a discount on their first purchase. Learn how to implement it.