Don't use invalid email addresses and email addresses that end with @gmail.com or @yahoo.com
Here is how it appears on your cart recovery emails
From name and email address
Sending emails from your custom domain
You could also avoid confusion regarding the origin of the emails by sending emails from your brand's domain.
This also enhances trust among customers while also improving email deliverability rates.
Retainful lets you add a custom domain name from which all the recovery emails would be sent instead of the Retainful domain.
Click here to know how to add a custom domain for your cart recovery emails.
Allow users to opt-out easily
As per GDPR regulations, it is not only necessary to obtain consent from your users to send them emails but also to provide them with an opt-out option so that they can stop receiving your emails if they wish.
This can be done by adding an unsubscribe option on all your cart recovery emails.
Adding an unsubscribe link to your emails
The default email templates of Retainful do have an unsubscribe link at the bottom.
However, if you create a new template, you can still add the unsubscribe link by dragging and dropping the Unsubscribe block from the Element section on the right side of the mail template.
Craft your subject lines
The subject line is the first thing a user has eyes on before opening an email. A catchy subject line can not only gain the user's attention but also improves deliverability.
Avoid spam trigger words in the subject line such as “free”, “risk-free”, “special offer”, etc