Thank You Emails
Learn how to send automated thank you emails to customers after a purchase using Retainful
Last updated
Learn how to send automated thank you emails to customers after a purchase using Retainful
Last updated
Thank You Emails are a key part of customer engagement. They are typically sent after a purchase, a sign-up, or an interaction, showing appreciation to the customer. These emails help to build strong relationships, encourage repeat purchases, and improve overall customer satisfaction.
To create and send Thank You Emails in Retainful, you can easily customize your templates to reflect your brand’s voice and style. You can include a personal message, promotional offers, or next steps for the customer, enhancing the customer experience.
Thank You Emails are essential for making customers feel valued, which can lead to improved customer loyalty and retention.
Thank You Emails are essential for eCommerce businesses. Sending a thoughtful thank-you message after a purchase helps increase customer loyalty and improve retention rates. You can enhance these emails by including next-order coupons to encourage repeat purchases and boost the customer's lifetime value (LTV)
Thank you emails play a crucial role in boosting customer loyalty and reducing your costs in acquiring new customers
For Example: Imagine you are running an e-commerce business, and you spend $10 per click on ads to bring visitors to your store. With a 10% conversion rate, this means that for every 100 visitors, 10 will make a purchase. So, to get those 10 customers, you spend $100, making your Customer Acquisition Cost (CAC) $100 per customer.
But here’s the problem: What if the customer buys a $50 product and never returns? You’ve spent $100 to acquire them but only made $50 in sales. So, you’ve lost $50 on that customer. The situation worsens if only 1 out of 100 visitors buys something. In this case, your CAC goes up to $1,000 for one customer, and you lose $950 on them. This highlights the importance of repeat purchases. Acquiring new customers is costly, but getting repeat customers costs much less—often only 1/10th of your original cost. Thank You Emails are an effective way to encourage customers to return. By thanking them for their purchase and making them feel valued, you can increase the chances of them coming back to shop again. This helps you to reduce your Customer Acquisition Cost (CAC) and boosts your business’s long-term profitability.
A perfectly timed series of Thank You Emails and Follow-ups can help you drive repeat purchases and increase customer loyalty, the following best practices will help you achieve just that.
While no answer fits every business, our merchants see the most success when creating a series of 3 to 4 emails. This approach engages customers at crucial moments and can increase your repeat purchase rates by as much as 50%
A successful and effective Thank Your Emails Workflow should consist of at least 3 emails. The recommended order of the emails can be:
Email 1 Thank them for the purchase
This email can be sent anytime between 10 minutes to 1 hour after the purchase.
Use this email to thank the customers for their purchase and tell them that you are giving a coupon code for their next purchase, as a token of appreciation and a goodwill gesture.
Do not use this to promote your other products.
Email 2 Remind them about the waiting coupon.
This email should be sent 10 to 15 days before the coupon code expire.
While it serves as a reminder about the waiting coupon code, make sure to inform the customers about the expiry. example: "Your coupon will expire soon. Use it as soon as possible".
You can include best-selling or popular products from your store.
Email 3 Urgency
This should be sent 2 days before the coupon expires. Highlight the urgency as the coupon is only valid for the next 2 days.
Retainful lets you create your own Thank You Emails Workflow with the easy-to-use automation workflow editor. Also, Retainful comes with a pre-built Thank You Emails Workflow template, it will help you to configure and set live a Thank You Emails Workflow in a few minutes. It allows you to focus on other tasks and become more productive.
Follow the below steps to create the Thank You Emails Workflow:
Login to your Retainful dashboard
Go to ‘Automation’ -> Create Workflow -> Choose ‘Thank You Emails
Now, you will be redirected to the automation workflow builder.
At the top of your workflow, you’ll find the ‘Trigger’. This feature allows you to define when a customer enters the workflow. By default, the trigger is set to include all customers as soon as they place a successful order.
To customize this further, simply click on the ‘Trigger’. You will then see options for ‘Trigger Rules’ and ‘Customer Rules’. If you need to apply specific conditions, you can configure custom rules on the right-hand side.
You learn how to configure the Trigger here.
As you have configured the coupon, it’s time to set up the thank you emails.
You can click on the 1st ‘Email’ block to configure the email subject line, preview texts, and email content.
Subject Line: Brief text in an email header that summarizes the message and entices the recipient to open it.
Preview text: Short summary that appears next to the subject line in an inbox, giving a quick glimpse of the email’s content.u can set up a captivating preview text to motivate the customers to open the email.
Edit Email Content: Click on the "Edit Email Content" button to edit the contents of the email. This will bring up the visual drag-and-drop email editor.
Click the "Save" button once you have added the desired content and changed the logo in the email template.
Once you have completed editing the email template, you can test the email.
With an email customized, return to the top of the email editor and click the ‘Send Test Email’ button to make sure all of the content displays as expected in your inbox.
Click the "Save" button once you have added the desired content and changed the logo in the email template. To know more about Retainful Email Editor and Drag and Drop Editor
You can edit and customize the wait condition according to the coupon's expiration period you've set.
When you're ready to activate the Thank You Emails Workflow, click on the “Start Workflow” button at the top right to set the workflow live.
That’s it. You’ve successfully set live your Thank You Emails Workflow in Retainful.
Ensure that the Thank You Emails Workflow is live in your Retainful dashboard by navigating to Automation. The workflow status should display as “Live.”
The recommended way to test your thank you emails workflow is by placing a successful order in your store. You can consider choosing a low-value product in your store for placing this order
Open your storefront (your online storefront) in a Private / Incognito window (so that you can test like a customer)
Place a successful order You should receive the first Thank You Email based on the interval you’ve set.
You should receive the first Thank You Email based on the interval you’ve set.
Example
By default, a customer will enter into the thank you emails workflow as soon as he/she placed a successful order
If you've set the 'Wait' condition as 10 minutes before sending the first email, then you should receive the first thank you email 10 minutes after placing the order
