Introduction to Automations

Automation allows you to optimize and segment your Abandoned Cart Recovery Campaign, Next Order Coupon, Post purchase follow ups and many more by creating customer journey workflows.

Apart from the Abandoned Cart Recovery and Next Order Coupon follow ups, the automation feature enables the options for setting up win-back emails series (to retain inactive customers), thank you email series to engage with your customer post purchase.‌

With the Retainful Automation Feature you can automate the following most required and demanded feature to help you increase your store sales and revenue.

  1. Welcome new customers with dynamic coupon

  2. Abandoned Cart Recovery with dynamic coupon

  3. Thank you Email with Next Order Coupon

  4. Win Back Email Campaign

  5. Product Review Request Email

  6. First Purchase Welcome Email

  7. Abandoned Cart Recovery Email - Language specific workflow

  8. Order Follow up Emails

  9. Thank You Emails

  10. Product Specific Follow up Emails

Welcome new customers with dynamic coupon: The welcome popup signup form plays a crucial role as the initial point of interaction for users on a website. It serves as an engaging introduction, offering a brief overview of the website's offerings and encouraging users to sign up for a more personalized experience.

Which has been shown to increase conversion rates by providing a clear call to action and effectively converting visitors into registered users or customers.

Abandoned Cart Recovery with dynamic coupon: The average cart abandonment rate is 69.57%. So, it's time for you to initiate an automated cart recovery email sequence and recover your lost sales.

Thank you Email with Next Order Coupon: Send follow up or confirmation emails and keep your conversation going with your customers. You can also include smart coupons in these emails to drive repeated sales.

Winback Email Campaign: Reach out to your one-time/inactive customers to remind them about your deals and encourage them to make a sweet comeback to your store for more.

Product Review Request Email: ‘Product Reviews’ provide customers an opportunity to rate and also offer comments on the products they have purchased from your store.

Once customers place orders at your store, after a week or so, you can send them automated emails asking them to write a review for the products that they have bought. This email will serve as an opportunity to stay connected with your customers after purchase and it can help you get reviews/feedback from customers prominently

First purchase welcome email series: You can send out welcome emails to first-time customers with exclusive discount coupons and welcome messages to drive them to do repeated purchases and gain customer loyalty.

Abandoned Cart Recovery Email - Language-specific workflow: The “Language-specific workflow” likely refers to the ability to send these recovery emails in the customer’s preferred language. This can make communication more personalized and effective, as customers are more likely to respond to emails in their native language.

Order Follow-up Emails: Order Follow-Up Emails in Retainful are automated messages sent to customers after a purchase. They can include order summaries, shipment information, product guides, and product recommendations. These emails aim to nurture customers, increase retention, and encourage referrals. They’re a powerful tool for maintaining post-purchase customer engagement.

Thank you Email: Thank your customers for purchasing in your store by sending a refreshing thank you email and boosting your retention rate.

Product-Specific Follow-up Emails: Product-specific Follow Up Emails in Retainful are automated messages sent to customers who have purchased a specific product. These emails thank the customer for their purchase and include a recommendation for another product to upsell. This strategy can help increase the Lifetime Value (LTV) of customers and boost sales. It’s a powerful tool for personalized customer engagement and upselling.

Our Automation feature also allows you to create and send automated emails based on different Trigger rules (such as total, language, Currency, Product Name, Product ID) and Customer rules (such as Email, Name, Country and Signed up).

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