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These are the automations worth setting up first. Each one targets a moment in the customer lifecycle where a timely email earns real revenue — and each has a template so you can launch it in minutes and customize after. Start with the first two; they cover the highest-value moments for almost every store.

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The essentials

Abandoned cart recovery

Win back the ~70% of shoppers who start checkout and leave. The single highest-ROI automation in ecommerce.

Welcome series

Greet new subscribers, introduce your brand, and turn the signup discount into a first order.

Post-purchase & cross-sell

Thank new customers, set expectations, and recommend the perfect next product.

Replenishment reminder

Nudge customers to reorder consumables right as they’re about to run out.

Win-back

Re-engage customers who used to buy but have gone quiet — before you lose them for good.

Back in stock

Tell waiting shoppers the moment a sold-out product returns, while intent is still high.

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How to choose

You don’t have to choose just one. These flows run side by side without colliding — a contact is only ever in one run of a given automation at a time, and cart recovery exits the moment someone buys.

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The shape they share

Most of these follow the same proven skeleton, which the templates already encode:
  1. Trigger — the moment that matters (see Triggers).
  2. A short first delay, then the first email.
  3. One or two follow-ups, spaced a day or more apart.
  4. A Binary check — has the goal happened (a purchase, a reorder)? If yes, exit; if no, continue.
  5. An optional coupon in the final message to close the loop.
Once a flow is live, give it a week and open its analytics to tune the first delay and subject line.