Audience → Contacts is your full contact directory. Search by name or email, filter by list or segment, and click any contact to open their profile.
Each contact’s page brings together everything Retainful knows about them:
- Profile details — name, email, phone, location, and any custom fields.
- Subscription status — whether they can receive marketing email (and WhatsApp, if connected).
- Activity timeline — a chronological feed of everything that happened: emails opened and clicked, lists joined, forms submitted, orders placed, and custom events from your integrations.
- Engagement analytics — how they interact with your emails over time.
The activity timeline is the fastest way to answer “why did this customer get that email?” — it shows which automation or campaign sent each message.
- Go to Audience → Contacts and click Add contact.
- Enter at least an email address; name, phone, and other fields are optional.
- Choose their subscription status and any lists they should join.
Only mark a contact as Subscribed if they actually gave you permission to email them.
Bulk actions
Select multiple contacts in the directory to act on them together:
- Subscribe / Unsubscribe — change marketing status in bulk.
- Add to / remove from list — reorganize group membership.
- Send double opt-in — ask contacts to confirm their subscription by email.
- Delete — remove many contacts at once.
Large bulk actions run in the background — you’ll see progress and can keep working.
Single vs. double opt-in
- Single opt-in: a contact who submits your form is subscribed immediately.
- Double opt-in: the contact receives a confirmation email and must click it before they’re marked subscribed. Slower list growth, but higher quality and required by law in some countries.
You can configure your opt-in preference under Settings → Email → Opt-in. 
