A list is a named group of contacts. Unlike segments, lists don’t change on their own — contacts join when you (or they) add them, and leave when removed.
When to use a list
Lists work best for things people opt into:
- Newsletter subscribers
- Customers who asked for restock alerts
- Attendees of an event or promotion
- Subscribers imported from your previous email platform
Create a list
- Go to Audience → Lists and click Create list.
- Give it a clear name and an optional description.
- Add contacts — from the contact directory, an import, a signup form, or an automation.
List analytics
Open any list to see:
- Membership stats — how many contacts are in the list and their subscription breakdown.
- Growth — how the list has grown (or shrunk) over time.
- Engagement — how actively the list’s members open and click your emails, including an engagement distribution so you can spot how much of the list is highly engaged versus dormant.
A shrinking open rate on a list usually means it’s aging — consider a re-engagement campaign for inactive members, and remove contacts who never respond. Smaller, engaged lists outperform big, stale ones.
Merge and clean up
- Merge two lists into one when you’ve ended up with duplicates (for example, after several imports).
- Delete lists you no longer need — deleting a list never deletes the contacts in it.
