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A campaign is a one-time email you send to a chosen audience — a newsletter, a sale announcement, a product launch. (For always-on emails that respond to customer behavior, see Automations.)

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Campaign lifecycle

Every campaign moves through a simple lifecycle:
  1. Draft — you’re still working on it. Nothing sends.
  2. Scheduled — queued for a future date and time.
  3. Sending — going out to your audience in batches.
  4. Sent — done; analytics keep accumulating as people open and click.
You can pause a campaign mid-send and resume it later — useful if you spot a typo after hitting send.

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What you’ll find on the Campaigns page

  • A list of all your campaigns with status, audience size, and headline stats.
  • Create campaign to start a new one from the template gallery.
  • Click any sent campaign to open its analytics — opens, clicks, revenue, and the full recipient list.

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Guides in this section

Create a campaign

The full walkthrough — from template to send.

Email editor

Design emails with drag-and-drop blocks, rich text, or raw HTML.

Personalization

Use merge tags to address every reader by name — and more.

Campaign analytics

Understand opens, clicks, bounces, and attributed revenue.

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A few principles that pay off

  • Send to segments, not your whole list. Relevance drives opens; blanket sends drive unsubscribes. See Segments.
  • Always send a test email first. Check it on your phone — most of your customers will read it there.
  • One clear call to action. Emails with a single, obvious button outperform ones with five competing links.
  • Verify your domain before your first big send. See Sending domains.