A form that pops up instantly on every page drives people away. Display rules let you show the right form at the right moment.
Timing triggers
Time-on-page and scroll triggers both signal engagement — the visitor has shown interest before you interrupt. Instant popups convert worse and annoy more.
Frequency
Control how often the same visitor sees the form:
- After a visitor dismisses the form, it collapses into the teaser instead of reappearing on every page view.
- After someone subscribes, the form stops showing them entirely.
This is why testing your own form is best done in a private browser window — your normal browser remembers you dismissed it.
The teaser
The teaser is the small tab (for example, “Get 10% off”) that stays at the edge of the screen. It keeps your offer one click away without covering content — visitors who change their mind can reopen the form anytime. Style it from the Design tab; its text is set in Content.
- Welcome popup — time on page 5–10s. New visitors see the offer after they’ve engaged.
- Exit intent — exit trigger, with a slightly stronger hook (“Wait — here’s 10% off”).
- Add-to-cart form — the add-to-cart trigger; capturing email here means cart recovery can reach this shopper even if they never start checkout.
- Embedded form — no trigger needed; it renders wherever you place it.
You can run several forms at once — say, an exit-intent popup plus an embedded footer form. Avoid running two popups with overlapping triggers on the same pages; if a visitor qualifies for both, one experience should clearly win. 
