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Connecting Shopify takes a few minutes. Once connected, Retainful automatically syncs your customers, products, and orders, tracks carts and checkouts, and can create discount codes in your store.

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What the connection enables

  • Customer and order sync — your Shopify customers appear as contacts, and every order is recorded for segmentation and revenue attribution.
  • Cart and checkout tracking — Retainful sees when a checkout starts and whether it completes, which powers abandoned cart recovery.
  • Product sync — your catalog is available inside the email editor for product blocks and recommendations.
  • Discount codes — automations can generate single-use Shopify discount codes on the fly.
  • Storefront tracking pixel — records product views and captures email consent at checkout.

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Install the app

1

Start the connection

In Retainful, go to Integrations → Shopify, enter your store address (for example mystore.myshopify.com), and click Connect. You can also install directly from the Shopify App Store.
2

Approve permissions

Shopify shows the permissions Retainful needs — reading and writing customers, orders, checkouts, products, and discounts. Click Install to approve.
3

Wait for the first sync

Retainful begins importing your customers, products, and order history right away. Large stores may take a while; you can keep working in the meantime.
The Integrations page shows Connected with your store name, and contacts start appearing under Audience → Contacts.

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Enable storefront tracking

Two optional components run on your storefront and are worth enabling:

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Web pixel

The web pixel records which products each visitor views and captures the email address and marketing consent shoppers enter at checkout. It powers browse-abandonment style targeting and improves cart recovery matching. Go to Integrations → Shopify and turn on the Web Pixel. Retainful registers it with Shopify automatically — no theme editing required.

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Theme app extension

The theme app extension lets Retainful show signup forms and popups on your storefront.
  1. In Retainful, go to Integrations → Shopify and click Enable next to Theme App Extension.
  2. If prompted, you’ll be taken to your Shopify theme editor to flip the app embed on.
If a popup isn’t showing on your store, Retainful’s popup requirements check will tell you exactly what’s missing — usually the theme app embed being disabled or the app needing re-authorization.

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Re-sync your store

If your data ever looks out of date, you can trigger a full re-import: go to Integrations → Shopify and click Re-import. This refreshes products, customers, and orders without affecting your automations.

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Disconnecting

To disconnect, go to Integrations → Shopify → Disconnect, or uninstall the app from your Shopify admin. Either way, tracking stops immediately. Your existing contacts and history remain in Retainful.

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Billing through Shopify

If you installed from the Shopify App Store, your Retainful subscription can be billed through Shopify and appears on your Shopify invoice. See Billing and plans.