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Connecting Shopify takes a few minutes. Once connected, Retainful automatically syncs your customers, products, and orders, tracks carts and checkouts, and can create discount codes in your store.

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What the connection enables

  • Customer and order sync — your Shopify customers appear as contacts, and every order is recorded for segmentation and revenue attribution.
  • Cart and checkout tracking — Retainful sees when a checkout starts and whether it completes, which powers abandoned cart recovery.
  • Product sync — your catalog is available inside the email editor for product blocks and recommendations.
  • Discount codes — automations can generate single-use Shopify discount codes on the fly.
  • Storefront tracking pixel — records product views and captures email consent at checkout.

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Install the app

1

Start the connection

In Retainful, go to Integrations → Shopify, enter your store address (for example mystore.myshopify.com), and click Connect. You can also install directly from the Shopify App Store.
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2

Approve permissions

Shopify shows the permissions Retainful needs — reading and writing customers, orders, checkouts, products, and discounts. Click Install to approve.
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3

Wait for the first sync

Retainful begins importing your customers, products, and order history right away. Large stores may take a while; you can keep working in the meantime.
The Integrations page shows Connected with your store name, and contacts start appearing under Audience → Contacts.
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Enable storefront tracking

Two optional components run on your storefront and are worth enabling:

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Web pixel

The web pixel records which products each visitor views and captures the email address and marketing consent shoppers enter at checkout. It powers browse-abandonment style targeting and improves cart recovery matching. Go to Integrations → Shopify and turn on the Web Pixel. Retainful registers it with Shopify automatically — no theme editing required.

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Theme app extension

The Theme App Extension allows Retainful to display signup forms and popups on your Shopify storefront.
  1. In your Shopify admin, navigate to Online Store → Themes.
  2. Click Customize on your active theme.
  3. Open App embeds.
  4. Enable the Retainful app embed.
  5. Click Save.
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Note: If the Retainful app embed is not enabled, your signup forms and popups will not appear on your storefront.
If you see the Enable Theme App Extension notification in the Signup Forms section of Retainful, click the banner and follow the steps above to enable the app embed in Shopify.
If a popup isn’t showing on your store, Retainful’s popup requirements check will tell you exactly what’s missing — usually the theme app embed being disabled or the app needing re-authorization.

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Re-sync your store

If your data ever looks out of date, you can trigger a full re-import: go to Integrations → Shopify and click Re-import. This refreshes products, customers, and orders without affecting your automations.

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Disconnecting

To disconnect, go to Integrations → Shopify → Disconnect, or uninstall the app from your Shopify admin. Either way, tracking stops immediately. Your existing contacts and history remain in Retainful.

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Billing through Shopify

If you installed from the Shopify App Store, your Retainful subscription can be billed through Shopify and appears on your Shopify invoice. See Billing and plans.