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Open any campaign to see how it performed. Here’s what each number means and what to do about it.

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The metrics

Apple Mail and some other clients pre-load emails, which registers an open even if the person never read it. Treat opens as a trend indicator and judge success by clicks and revenue.

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How revenue attribution works

When a contact receives your campaign and then places an order within the attribution window, the order’s value is credited to the campaign. You can choose the attribution model (for example, last-touch) and window under Settings → Attribution.

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The recipients view

Beyond aggregate numbers, the Recipients tab lists every contact with their individual delivery status — delivered, opened, clicked, bounced. From here you can:
  • Filter by engagement (for example, everyone who didn’t open).
  • Move recipients to a list in bulk — build a “clicked spring sale” list for follow-up.
  • Create a new campaign from these recipients — the fastest way to run a resend-to-non-openers play.

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Reading the results

Usually a subject line or deliverability issue. Test a different subject on non-openers. If opens are low across all campaigns, check your domain verification and list health.
The subject made a promise the content didn’t deliver, or the call to action is buried. Try one clear button above the fold.
Your list has stale or invalid addresses — common after importing an old list. Bounced addresses are suppressed automatically; consider a re-permission pass on old contacts.
Audience mismatch — the wrong segment got the message, or you’re emailing too often. Tighten your targeting with segments.
For performance across all campaigns and automations in one view, see the Analytics page in the sidebar.