Skip to main content
A signup form is only as good as the moment it appears and the reason it gives someone to enter their email. Each form type is built for a different moment in the visit. Here are the most popular use cases, the type to reach for, and how to set each one up.
Whatever you build, connect it to a list that triggers a welcome series. Capturing the email is half the job — the automation turns it into a sale.

​
Welcome discount popup

The bread-and-butter list builder. A timed popup offers first-time visitors a discount in exchange for their email — the highest-volume way most stores grow their list.
1

Create the form

In Signup Forms → Create form, pick the Welcome Popup type.
2

Lead with the value

Headline the benefit — “Get 10% off your first order” converts far better than “Subscribe to our newsletter.” Ask for email only; every extra field lowers signups.
3

Attach the discount

Reveal a coupon on the success screen. A welcome discount routinely doubles signup rates.
4

Set the trigger

Show after ~5 seconds or at 30–50% scroll, so it appears once a visitor is engaged. See Display rules.

​
Exit-intent offer

A last word before they leave. An exit-intent form appears the moment a visitor moves to close the tab or hit back — a final chance to capture an email or save a sale, without interrupting anyone who’s still browsing.
  • Best for visitors who didn’t bite on the welcome popup. Because it only fires on exit, it never gets in the way of an active shopper.
  • Pair a slightly stronger or more urgent offer here — this is the goodbye, so make it count.
  • Exit-intent detection is a desktop behavior; on mobile, lean on the welcome popup and add-to-cart forms instead.

​
Email capture on add-to-cart

Get the email before they reach checkout. When a shopper adds an item but hasn’t entered checkout yet, an add-to-cart form captures their email — so your abandoned cart recovery can reach them even if they never start checkout.
This is the form that quietly makes cart recovery work harder. Recovery email requires an email address; many shoppers add to cart but bail before the checkout step where they’d normally type it. Capturing it here closes that gap.

​
Embedded newsletter signup

Always-on, never interrupting. An embedded form sits inline in your page — a footer, a blog post, a landing page — so interested visitors can subscribe anytime without a popup ever appearing.
  • Ideal for content pages and footers where a popup would feel heavy-handed.
  • Runs alongside your popups, not instead of them — a visitor who dismisses the popup can still subscribe from the footer.
  • Embedded forms don’t use show-triggers; they’re simply part of the page.

​
”Notify me” back-in-stock waitlist

Capture demand for sold-out products. On an out-of-stock product page, a form lets shoppers ask to be told when it returns — feeding the back-in-stock automation.
  • Point this form at a product-specific list so the restock alert reaches exactly the right people.
  • This turns a dead end (“sold out”) into recovered revenue the moment you restock.

​
Choosing between them

You can run several of these at once. A typical setup: a welcome popup for new visitors, an add-to-cart form to feed cart recovery, and an embedded form in the footer — each catching a different moment. Use display rules to keep them from competing on the same page view.

​
Next steps

Create a form

Build any of these, step by step.

Display rules

Control when, where, and to whom each form appears.

Welcome series

The automation that converts new subscribers into buyers.