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The Coupon step creates a real discount code in your Shopify or WooCommerce store — unique to each contact, single-use, and with an expiry you control. Because the code is created in your store, it works at checkout like any other discount.

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Why unique codes beat shared codes

  • No leaks — a shared code like SAVE10 ends up on coupon sites within hours. A unique code works once, for one person.
  • Real urgency — each code carries its own expiry date, so “expires in 48 hours” is actually true.
  • Clean attribution — when a unique code is redeemed, you know exactly which automation and email drove the sale.

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Configure the coupon step

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Show the code in your messages

After a Coupon step, use the coupon merge tags in any later email or WhatsApp step:
  • Coupon code — the contact’s unique code, often inside a styled coupon block.
  • Coupon expiry date — reinforces urgency.
  • Checkout link with coupon applied — in cart recovery flows, one click restores the cart and applies the discount.
Place the Coupon step immediately before the email that reveals it — the code is generated when the contact reaches the step, so its expiry countdown starts at the right moment.
  • Welcome offer — 10% off, expires in 7 days, minimum purchase to protect margins.
  • Cart recovery closer — hold the discount until the last email; many shoppers return without one.
  • Next-order coupon — after a first purchase, a code valid for 30 days drives the second order, which is the hardest one to win.
  • Win-back — a stronger offer (15–20%) for customers inactive 90+ days, with a short expiry.

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Tracking redemptions

When an order uses a generated code, the purchase is attributed to the automation and shows up in its revenue analytics.