The Coupon step creates a real discount code in your Shopify or WooCommerce store — unique to each contact, single-use, and with an expiry you control. Because the code is created in your store, it works at checkout like any other discount.
Why unique codes beat shared codes
- No leaks — a shared code like
SAVE10 ends up on coupon sites within hours. A unique code works once, for one person.
- Real urgency — each code carries its own expiry date, so “expires in 48 hours” is actually true.
- Clean attribution — when a unique code is redeemed, you know exactly which automation and email drove the sale.
Show the code in your messages
After a Coupon step, use the coupon merge tags in any later email or WhatsApp step:
- Coupon code — the contact’s unique code, often inside a styled coupon block.
- Coupon expiry date — reinforces urgency.
- Checkout link with coupon applied — in cart recovery flows, one click restores the cart and applies the discount.
Place the Coupon step immediately before the email that reveals it — the code is generated when the contact reaches the step, so its expiry countdown starts at the right moment.
Recommended recipes
- Welcome offer — 10% off, expires in 7 days, minimum purchase to protect margins.
- Cart recovery closer — hold the discount until the last email; many shoppers return without one.
- Next-order coupon — after a first purchase, a code valid for 30 days drives the second order, which is the hardest one to win.
- Win-back — a stronger offer (15–20%) for customers inactive 90+ days, with a short expiry.
Tracking redemptions
When an order uses a generated code, the purchase is attributed to the automation and shows up in its revenue analytics. 
