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If you sell anything people use up — coffee, supplements, skincare, pet food, refills — there’s a predictable moment when each customer is about to run out. A replenishment reminder reaches them right then, with a one-click path back to the same product. It’s effortless revenue: you’re not convincing anyone, just showing up at the perfect time.

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When to use it

  • You sell consumables or products with a natural repurchase cycle.
  • You know roughly how long a typical order lasts (a 30-day supply, a month’s worth of food).
  • You want to lift repeat-purchase rate without discounting every order.

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How it works

1

An order is placed

The Order placed trigger starts the flow for the customer who just bought.
2

The flow waits out the supply

A Delay holds them for the length of a typical cycle — say 25 days for a 30-day product, so the reminder arrives just before they run dry.
3

The reminder goes out

“Running low? Reorder in one click.” Link straight back to the product, pre-filled where possible.
4

It only nudges those who haven't returned

A Binary step checks whether they’ve already reordered — if they have, they exit; if not, a follow-up (optionally with a small incentive) seals it.

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Set it up

  1. Go to Automations → Templates and choose Remind customers to reorder (or build from the Order placed trigger).
  2. Add a trigger filter for the relevant products, if only some of your catalog is consumable.
  3. Set the Delay to fire shortly before the product typically runs out — a few days of lead time beats a few days late.
  4. Optionally branch on “has reordered?” and add a Coupon for the holdouts.
  5. Publish.

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The proven sequence

Get the timing from your own data, not a guess. If a product is a 30-day supply, send around day 25 — early enough that they never actually run out, late enough that it feels timely.

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Make it work harder

  • Match the delay to the product. A coffee subscription and a tube of moisturizer have very different cycles — run separate flows (or trigger filters) so each reminder lands at the right moment.
  • Make reordering one click. The less friction between “I should reorder” and “done,” the more revenue this flow earns.
  • Hold the discount. Many customers reorder at full price simply because you reminded them — save any incentive for the second email and the people who didn’t bite.

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Measure it

Open the automation’s analytics and track reorder revenue and the share of customers who repurchase. A well-timed replenishment flow is one of the most reliable revenue lines you can build.