The metrics
A well-targeted popup with an incentive typically converts 3–8% of views. Embedded forms convert less per view but show constantly, so judge them by total submissions.
Who signed up
The analytics view lists the contacts captured by this form, so you can verify data is landing where you expect — each contact’s profile also records the form as their source in the activity timeline.Improving conversion
Lots of views, few submissions
Lots of views, few submissions
The offer or the ask is the problem. Lead the heading with the value (“Get 10% off”) rather than the mechanism (“Subscribe”), cut every field you don’t truly need, and consider adding a discount if there isn’t one.
Very few views
Very few views
A targeting issue, not a design issue. Check the display rules — a 60-second delay or 80% scroll trigger means most visitors never see it. On Shopify, also confirm the theme app extension is enabled.
Good signups, poor quality
Good signups, poor quality
If signups never engage with your emails, enable double opt-in — you’ll get fewer but real subscribers — and make the welcome email arrive instantly via a list-triggered automation.