Skip to main content
Signup forms turn anonymous store visitors into subscribers you can market to. Retainful’s form builder creates popups and embedded forms that run on your storefront — no code required.

​
Form types

​
How a form grows your list

  1. A visitor sees your form and enters their email (and anything else you ask).
  2. They’re created as a contact and added to the list you chose — with double opt-in if you’ve enabled it.
  3. If the form offers a discount, they see their coupon right away.
  4. Joining the list can trigger your welcome automation — so the relationship starts immediately.

​
Requirements

Forms display on your storefront through your store connection:
  • Shopify — enable the theme app extension. If a form isn’t appearing, the popup requirements check on the Shopify integration page tells you what’s missing.
  • WooCommerce — forms are served through the Retainful plugin.

​
Guides

Create a form

Pick a template, design it, connect a list.

Use cases

The forms worth building first — and the offer that makes each one convert.

Display rules

Control when, where, and to whom your form appears.

Form analytics

Views, submissions, and conversion rate.