Abandoned Carts Recovery
Learn how to migrate legacy Email sequence into an Automation Workflow
As a part of making Retainful a robust Email Marketing Automation tool, we have recently rolled out the “Automations” feature in Retainful. The Automations feature lets you create Email Marketing Automation workflows for your various email marketing goals like Abandoned Carts Recovery, Next Order Coupon Emails, Thank You Emails, First Purchase Welcome Emails, Winback Emails, Order Follow Up Emails, and more..
Alongside Retainful's pre-built workflow templates, you can also create workflows of your choice using our intuitive Automation workflow builder (aka customer journey builder). And, the Automation workflow builder comes with a bunch of advanced features like customer behavior-based trigger rules, multilingual support, conditional splits, dynamic coupons, and more..
So, it is time to say ‘Goodbye’ to the legacy ‘Email’ sequence and move towards the Automations.
The legacy ‘Email’ sequence menu will be retired from Retainful soon. So, kindly migrate your Abandoned Carts Recovery Email Sequence into an Automation Workflow.

Migrating Abandoned Cart Recovery Email Sequence into an Automation Workflow

Follow the below instructions to migrate your legacy Abandoned Carts Recovery Email Sequence into an Automation Workflow.

Pre-requisites

  • Make sure you’ve activated / set live the abandoned carts recovery email templates at your Retainful dashboard -> Emails -> Abandoned Carts Recovery Email Campaign -> Manage Emails
(NOTE: At least one email template should’ve been activated)
  • Automations feature should be enabled
To enable Automations, go to your Retainful dashboard -> Automations and click on the ‘Enable Automation Feature’ button

Migration process

1. Go to your Retainful dashboard -> Automations
Click on 'Migrate Workflow' button
2. Click on the ‘Migrate Workflow’ button on the right side
3. Select the Workflow type -> ‘Abandoned Cart’
Select Workflow type
4. Click on the 'Migrate' button
That’s all required.
NOTE: You can still find the legacy Abandoned Carts Recovery Emails sequence at your Retainful dashboard -> Emails -> Abandoned Carts Recovery Email Campaign -> Manage Emails. And, the active emails can still be sent to customers
Now, your legacy Abandoned Carts Recovery Email sequence has been migrated into an Automation Workflow.
You can find it in the name “Automation - Abandoned Cart - Migrated” in the ‘Workflows’ list. By default, the workflow can be found in ‘Draft’ status.
Migrated Abandoned Carts Recovery Automation Workflow

Editing the Abandoned Carts Recovery Workflow

Click on the ‘Edit Workflow’ button to edit the Abandoned Carts Recovery Automation Workflow.
You can edit and customize the workflow as per your choice. You can learn how to set up custom trigger rules and customer rules for the Abandoned Carts Recovery Workflow here.
Abandoned Carts Recovery Automation Workflow
If you would like to add a dynamic coupon in the Abandoned Carts Recovery emails instead of the static (legacy) coupon, you can edit the email template and add the ‘Dynamic coupon’ block from the blocks section in the visual drag and drop email editor.
Here you can learn how to add a dynamic coupon block in the Abandoned Carts Recovery emails.

Setting live the Abandoned Carts Recovery Automation Workflow

Once, when your Abandoned Carts Recovery Workflow is ready to set live,
1. Please go to your Retainful dashboard -> Automations
2. Click on the ‘Stop legacy emails & start the workflows’ button
Stop legacy emails & start the workflows
Once the button is clicked, sending of the legacy email sequence will be stopped and the ‘Emails’ menu will disappear from your Retainful dashboard.
3. Now, click on the ‘Edit Flow’ to open the Automation Workflow
4. Click on the ‘Start Workflow’ button on the top right to set live the workflow
Setting Live
Your Abandoned Carts Recovery Automation Workflow is ‘LIVE’ now.
Have any questions? Or Need any assistance to migrate your Abandoned Carts Recovery Emails sequence into an Automation Workflow?
Feel free to reach out to us on the live chat or write an email to [email protected]