> ## Documentation Index
> Fetch the complete documentation index at: https://help.retainful.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Automation analytics

> Measure each flow's entries, engagement, conversions, and revenue.

Every automation reports its own performance. Open an automation and switch to its analytics view, or compare all automations side by side under **Automations → Analytics**.

## Flow-level metrics

| Metric                             | What it tells you                                            |
| ---------------------------------- | ------------------------------------------------------------ |
| **Entries**                        | How many contacts the trigger has pulled into the flow.      |
| **Completed**                      | How many reached the end (or a goal-based exit).             |
| **Emails sent / opened / clicked** | Engagement across all messages in the flow.                  |
| **Conversions**                    | Contacts who completed the goal — typically a purchase.      |
| **Revenue**                        | Orders attributed to the flow, including coupon redemptions. |

## Per-step performance

Each email step shows its own sends, opens, and clicks — so you can see exactly where a sequence loses people. The usual pattern: email 1 performs strongly and each follow-up tapers. What you're looking for is a *cliff*:

* **Sharp drop in opens** at one email → its subject line needs work, or the preceding delay is too long.
* **Good opens but no clicks** → the content or offer isn't landing.
* **Most contacts stuck at a Binary split going one way** → your condition may not be checking what you think.

## Judging a flow honestly

* Compare **revenue per entry**, not just totals — a flow with fewer entries can still be your most efficient.
* Give changes a full cycle before judging — a 3-email, 4-day flow needs at least a couple of weeks of data.
* Beware of celebrating opens. The goal is conversions; a flow with modest opens and strong coupon redemptions is winning.

<Tip>
  Change one thing at a time — a subject line, a delay, an offer — and note when you changed it. With multiple simultaneous edits you'll never know what worked.
</Tip>

For how attribution windows and models are configured, see your **Settings → Attribution** preferences — the same rules apply to campaigns and automations.