> ## Documentation Index
> Fetch the complete documentation index at: https://help.retainful.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Billing and plans

> Plans, email credits, usage limits, invoices, and how billing works on Shopify vs. direct.

## Plans

Retainful has a **Free** plan to get started and a **Pro** plan for growing stores. Plans differ mainly in monthly email volume and feature access. See your current plan and what's included under **Settings → Billing → Overview**.

## How usage works

Your plan includes a **monthly email allowance**. Every campaign and automation email counts toward it; the usage indicator in the app shows where you stand this month.

* Approaching the limit? Retainful warns you in advance.
* Need more in a heavy month? **Additional email credits** can top you up without changing plans.
* Usage resets at the start of each billing cycle.

Track the details under **Settings → Billing → Account Usage**.

## Payment methods

<Tabs>
  <Tab title="Direct (card)">
    Subscriptions are billed by card through Stripe. Upgrade from **Settings → Billing → Overview** — you'll go through a secure checkout, and your plan activates immediately. Invoices appear under **Payment History**.
  </Tab>

  <Tab title="Through Shopify">
    If you installed Retainful from the Shopify App Store, your subscription can be billed by Shopify and appears on your regular Shopify invoice. Plan changes are approved inside Shopify admin.
  </Tab>
</Tabs>

## Invoices

Every charge — subscription and credit top-ups — is listed under **Settings → Billing → Payment History** with downloadable invoices for your accounting.

## Cancel or downgrade

You can cancel your subscription from the billing page. Your paid features remain active until the end of the period you've paid for, after which the organization moves to the Free plan. You can reactivate a cancelled subscription any time before the period ends.

<Note>
  Cancelling your subscription doesn't delete your data — your contacts, automations, and history stay intact on the Free plan (within its limits).
</Note>